Amazing Architecture is a must-follow online destination for Architects, Designers and Students Our second interview\u00a0(see\u00a0the first\u00a0here) is with the Instagram influencer Naser Nader, owner of the brand Amazing Architecture. Actually, Naser and Liliana Alvarez (co-owner) are\u00a0active not only on Instagram, but also on Facebook. The two pages together reach, at the moment, over 1 million design\u00a0lovers. I got in touch with Naser and Liliana almost one year ago and I can definitely say that Amazing Architecture is one of my favorite design sources so far. They\u00a0are doing\u00a0an incredible job in terms of contents\u00a0selection and publishing. This is why I wanted to share with you their\u00a0story and advices.\u00a0They can be helpful insights\u00a0for any architect\u00a0and designer willing to empower their\u00a0online presence and promotion. Amazing Architecture Facebook +\u00a0Instagram \tInstagram: @amazing.architecture \tFacebook: @amazingarchitecture \tOwner: Naser Nader & Liliana Alvarez \tFounded: Instagram in 2014; Facebook in 2010 \tAbout: The best contemporary Architecture, Futurism, Visualization Founder\u00a0Profile \tNationality: Kurdish \tEducation: B.Sc. Architectural Engineer \tInterests: Architecture, Photography, Archaeology Hi Naser, how did you start Amazing Architecture? We started as a hobby first! But now, creating and collecting the most important information to help architects, designers and students, is our main goal. A reliable source that provides the most correct information regarding architecture & design. Currently, we are focusing more on an Architecture Bible that provides mostly contemporary styles, futurism and the best visualizations around the world. Why did you decide to start an Instagram account about architecture & design? What were your initial goals? After our success on Facebook, we decided to grow our idea of being an Architecture Bible to other social media such as Instagram, Twitter and Pinterest. Instagram is our favorite one though. Since 2014 till now we have acquired many successes by growing our community. Instagram has been\u00a0a great source for us to gather architects, designers, photographers and students by using great architectural hashtags. How much work does Instagram require to grow like you did? With our passion and love for architecture, we have dedicated a lot of time during the day, since the beginning, to evaluate and review the submitted projects we daily receive from all around the world. This to be\u00a0sure of\u00a0giving our followers the correct information and satisfying answers when searching for official pages about architects, designers and photographers. Why should designers (of any kind) invest their effort in developing an Instagram account? Is that so important today? For more than 300 million users, Instagram is the best place for creative and talented people. It is all about photos, and people love to connect with people, a great way to portray who you are as an architect\/designer. It is an easy way to drive traffic to your site too. How do you search for contents? What are your favorite sources? There are many great Architectural news\/media platforms that we rely on and check on a daily basis. Searching for architects and designers, creating a good relationship with our audience and give them a chance to be featured on our social pages makes it easy for us. Also, using the best architectural hashtags drive architecture lovers to us and many of them often submit\u00a0their projects\u00a0to Amazing Architecture. Which are the criteria that a designer should take into consideration to be featured on your page? And how could I reach you and submit my works? We focus more on contemporary Architecture, futurism, visualizations and sketches. They can submit their works by emailing us - firstname.lastname@example.org - or visiting our website. Our team will review and evaluate works and, if they match our criteria, then we feature the work on our social pages. Could you give our readers 3 golden rules to properly manage their Instagram accounts in terms of contents and growth? \tBe active and up to date \tBuild your relationship with audience \tAnalyze your insights in term of impressions, followers and promotion strategies What are your next steps? Any new project coming along with Instagram? We have seen major growth in our social pages during these last years. Our next step is to establish an online digital publishing platform to gather architects and designers from all around the world.