"Contemplerary" was created for\u00a0the international Breast Cancer Awareness Month when countless\u00a0Icelandic companies make pink-colored products and\u00a0sell\u00a0them with the\u00a0promise to donate a portion of the total cost\u00a0to the Icelandic Cancer Research Society. \n\n\n\nAmong other interesting ideas, farmers all around Iceland have been given the opportunity to wrap their hay in pink plastic, instead of using the regular white one. \n\n\n\nTherefore, in the last couple of years, the Icelandic rural areas have been dotted by pink marshmallow-like bales: a funny chromatic \u2018contamination\u2019 that has become a new rural symbol for the cause. \n\n\n\n\n\n\n\nContemplerary's creative process considers these bales as modular elements that can be assembled for the construction of a monument inspired by a classical architectural ruin. \n\n\n\nThe temple is made of\u00a0294\u00a0hay bales:\u00a090 circular bales for\u00a0the columns and 204 rectangular bales for the base or\u00a0crepidoma.\u00a0The structure\u00a0is obviously\u00a0very heavy but it looks extremely light since it has the same visual impact\u00a0of an inflatable bounce house. \n\n\n\n These blocks of covered hay are organized in a traditional temple ruin composition \n\n\n\nThese blocks of covered hay are organized in a traditional temple ruin composition \n\n\n\nThe installation radically contrasts with the \u2018moony\u2019 surroundings, creating a surreal space-time experience that has the goal to be viral on social media in order to spread awareness and support the fight against cancer.