And it is located in the prestigious Cheongdam ward of Gangnamgu shopping and fashion district of Seoul. A building covered by a skin of dark colour\u00aded sheets of steel that changes with the light and rests on a glazed base revealing minimal\u00adist-style interiors. Designed by Piuarch in partnership with the creative di\u00adrector of the French fashion house, Riccardo Tisci, the new Givenchy flagship store is located in the prestigious Cheongdam ward of Gangnamgu shopping and fashion district of Seoul. The fashion house\u2019s space is built over four levels accommodating the various collec\u00adtions. It features simple geometric forms: a cube-shaped structure resting on an all-glass ground floor. The structure is clad with electropolished steel sheets. Its surface features some highly dis\u00adtinctive sculptural traits: undulating, sinuous sheet metal perforated in a regular pattern. As the surrounding landscape changes through\u00adout the day, the skin covering the building in a distinctive dark coloured shade reflects and deforms the light, so that the architecture is perceived in different ways. The ashlar work on the flagship store's surface alludes to Givenchy\u2019s research and experimentation with fabrics and Italian art from the 1960s: optical art is embodied in the rounded metal cladding sheets. The kinetic fa\u00e7ade with an oil slick geometric graphic structure turns into an ur\u00adban landmark due to the cut at the top of the structure: its edge opens up to form a T-shape made of satin brass. This architectural feature evokes Givenchy\u2019s trademark T cut. The struc\u00adture\u2019s shimmering, shiny skin (evoking the fab\u00adrics in its latest collections) opens up in the shape of the brand\u2019s symbolic leitmotif. The flagship store, which is covered on the outside by a \u201csoft and precious garment\u201d, features minimalist style, geometric spaces on the inside. A careful study into materials played a key part in the design of the interiors, se\u00adlecting unusual stones with different chro\u00admatic features: white Calacatta marble with grey coloured veining and brighter coloured basalt stone. The ground floor shapes the inte\u00adrior space: detached from the wall and made of ramps rising in different directions, it is cov\u00adered with black Sahara marble, a dark colour\u00aded fine stone with white and gold veining run\u00adning through it. About Piuarch Founded in 1996 by Francesco Fresa, Germ\u00e1n Fuenmayor, Gino Garbellini and Monica Tricario, Piuarch is a team of forty architects and engineers from all over the world led by four partners and 8 associates. Piuarch develops public buildings, office complexes, residences, commercial spaces, boutique and urban plans, with a great attention to sustainability, the interaction between architecture and context and the relationship with art, use of natural materials and a focus on energy saving. Awarded with the \u201c2013 Italian Architect of the Year\u201d prize and with two Gold Medals for \u201cHonorable Mention\u201d at the Milan Triennale, and several times exhibited at the Venice Biennale of Architecture, Piuarch\u2019s portfolio includes numerous architectural and interior design projects for prestigious fashion brands (Dolce & Gabbana, Gucci, Givenchy, Les Hommes) internationally built.