La Moiti\u00e9 Boutique by One Fine Day Studio in Guangzhou, China, is presenting and setting in perfect balance the feminine and masculine aesthetic opposing different colors and styles. The La Motiti\u00e9 Boutique is a brave interior design project spanning over 326 square-meters over three floors, located in the prestigious complex of Aoyuan City Plaza in Guangzhou in China. The ground floor is dedicated to shopping while a French restaurant is housed throughout the first floor and the mezzanine, while the second floor is open for everyone that is up for a designer retail experience. Internal staircase at La Moiti\u00e9 Boutique Why La Moiti\u00e9 Boutique? To experiment on how to twist different styles in one single interior space. The name of the boutique \u201cLa Moitie\u201d, in French meaning \u201chalf\u201d, explains the whole idea of the space. The fashion store is run by a couple, therefore the idea of giving both, masculine and feminine energy to the interior. What is surprising is to what extends the idea of balance is brought. The logo of the boutique features a black square and a pink circle, and the interiors literally interpret this logo, fitting in one empty box a square and a circle, in perfect harmony. Contrasting retail interior The Minds behind the La Moiti\u00e9 Boutique - One Fine Day Studio The idea of One Fine Day Studio started in 2010 at Shantou University: in 2013 it was formally established in Guangzhou, with brand strategy, design and promotion activities as the main services offered by the company. The studio's team specializes in brand positioning, brand architecture, brand identification, brand naming, store identification, and environmental identification. The baroque-inspired structure highlight the feminine and classical elements of the pink side The founder & creative director of One Fine Day Studio is Cai Qizhen, who also works as a teacher at Changjiang College of Art and Design, Shantou University while dedicating himself to the study of traditional imagery and modern design. The entrance of the fashion showroom on the second floor Materials & Techniques - Two different energies translated into materials and colors This boutique is a multi-commercial space. There is a restaurant on the first floor and mezzanine, and the second floor is a designer showroom space. The levels are connected with a staircase placed at the very center of the space, like a magic portal that transports visitors from the feminine world to the masculine one and vice versa. Details of the contrsting materials used in La Moite Boutique Style & Aesthetics - Classical pink against avant-garde black The space outlines two contrasting parts: one is pink and the other one black. The store is divided into two \u201cboxes\u201d, in which a real and unreal space is shaped by colors and materials. The pink box represents the classical romance of women, while the black box counterparts and completes the rest of the space with a modern and futuristic vibe. When one enters the space, the two sides are clearly visible. The stairs show the contrasting black and pink colors that divide the boutique The caf\u00e9 section with arches, columns and chandeliers presents a Baroque-inspired style, balanced by an understated retail section captured in black stone. Up the stairs, in the fashion showroom, the women\u2019s area is decorated with classic Chinese elements and in the men\u2019s area, dark marble is used to infer a masculine atmosphere. Details of the baroque-inspired pink side The dramatic space trip The store space creates a surreal vibe through the unconventional division of spaces. Instead of a physical barrier (as we are all used to), the division is achieved with strong chromatic contrast, made with such elegance and harmony to become an integrating part of the concept. The women\u2019s area is decorated with classic Chinese elements while the men\u2019s area is full of marble expressing masculinity Design memento - Brave dichromatic game The idea of strong contrast has existed in the design field for long. In the case of La Moitie Boutique, we witness the merging of two opposing aesthetics. La Moiti\u00e9 presents a clear separation between light and dark environments. Half of the boutique is lined with arches, columns and chandeliers, emitting a soft, gentle aura, while the other half is designed with a darker and colder, minimalistic approach. Overview of the boutique from the second floor showroom The writer\u2019s comment - \u201cUnusual design experience\u201d During the design process, usually, balance and harmony are achieved by blending all of the elements into one. This design example showed that not necessarily every time has to be the case. From a concept like this one, there is the risk of a wacky outcome, but instead, we have a perfectly balanced and harmonic dichromatic space.