\u201cVorsprung durch Technik\u201d \u2013 This slogan has accompanied Audi for many years. This year is no exception, with Audi winning the title of honour \u201cRed Dot: Brand of the Year 2017\u201d for its consistent decisiveness in brand management and its effective collaboration with creative partners. The most successful brand of the year Of all the awards given in the Red Dot Award: Communication Design, there is one that stands out: the title of honour \u201cRed Dot: Brand of the Year\u201d, which this year goes to German automotive firm Audi. With its consistently outstanding communication campaigns displaying strong design quality and creativity and created in close cooperation with external agencies, the brand with the four rings has won over the international jury again this year. It received 14 Red Dots as well as five Red Dot: Best of the Best awards, all of which are testament to the company\u2019s communicative lead. \u201cAudi has been amongst the top players in the creative industry for many decades, not just this year. The company\u2019s communication measures stand for good design, for innovation and for creativity. I want to congratulate Audi sincerely on this special award!\u201d says Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. Audi campaigns are extremely memorable! From the entire brand presence to online advertising and classic TV spot advertising \u2013 Audi campaigns are striking and stand out from the competition. With the help of the agency KMS Team, the company created a new corporate design this year entitled \u201cAudi Brand Appearance \u2013 from monologue to dialogue\u201d, which has won a Red Dot: Best of the Best. The design was created for all brand areas and can be used both in analogue and digital media. A logo that can be used flexibly, an independent font and natural imagery: true to\u00a0the \u201cdigital first\u201d motto, the corporate design is focused on dynamism. It is suited to all digital applications, from apps and smartwatches to classic monitors and mobile phone screens. Giovanni Perosino, Vice President Marketing Communication, considers the interaction with customers to be of prime importance, and it has to be dynamic and exciting. The marketing expert also explains that Audi wants to keep surprising its customers, whether in regard to innovations in the cars or with new communication campaigns. This international company succeeds in constantly reinventing itself without losing its global and uniform voice. Audi brand presence is unmistakeable. Award ceremony in Berlin Audi will be formally announced as \u201cRed Dot: Brand of the Year 2017\u201d at the Red Dot Gala on 27 October. In addition, the Red Dot: Best of the Best winners will accept their well-deserved trophies in the Konzerthaus Berlin. And the suspense will be maintained until the end, as this year\u2019s winners of the Red Dot: Grand Prix, the top award in each category, will not be announced until during the award ceremony. The international guests will celebrate their success into the early hours at the subsequent Designers\u2019 Night in Berlin\u2019s E-Werk. The winners\u2019 exhibition \u201cDesign on Stage\u201d will also be on show for one night during the after-show party.