Presence of the world\u2019s top architectural masters a highlight this year\u2019s edition, which will also shine a spotlight on Italy\u2019s legacy of cutting-edge design Business of Design Week (BODW), Asia\u2019s leading annual event of design, innovation and brands, returns to Hong Kong from 4-9 December. An initiative of the Hong Kong Design Centre (HKDC) with CreateHK as major sponsor and Hong Kong Trade Development Council (HKTDC) as the co-organiser, BODW 2017 sees Italy return as official partner country, with leading Italian and international designers across a number of fields actively participating in the week-long event. Guided by the curatorial theme \u201cItaly Makes A Difference\u201d, BODW 2017 will unlock new business opportunities at an international level through a broad scope of programmes covering themes such as Brands & Innovation, Communication & Design, Product & Design, Design for Asia, Space & Design, Culture & The City, and Heritage & Design, which makes its debut at this year\u2019s edition. BODW 2017 will see some of the most influential thought leaders in the business of design share their fascinating insights with audiences, with an impressive lineup of experts from architecture. Masters speaking at this year\u2019s edition include: \tMassimiliano and Doriana Fuksas (Studio Fuksas) \tProfessor Jacques Herzog (Herzog & de Meuron) \tAlberto Meda (Alberto Meda Design) \tMario Bellini (Mario Bellini Architects) \tSou Fujimoto (Sou Fujimoto Architects Inc.) \tMarco Balich (Balich Worldwide Shows) \tDr Paul Thompson (Royal College of Art) \tartist Edoardo Tresoldi; Mitja Borkert (Automobili Lamborghini S.p.A.) \tOscar Farinetti (Eataly) \tRocco Yim (Rocco Design Architects Ltd), and many more The Heritage & Design session makes its debut at BODW 2017, and is anchored by a string of leading creative minds from Italy who have been invited to share their insights with attendees. Speakers in this session will include: \tmaster luthier Lapo Vettori (Paolo Vettori Daughter & Sons) \tGiulio Vinaccia (Giulio Vinaccia & Associates) \tJacopo Foggini (Galleria Jacopo Foggini) \tmusician and independent producer Zhu Zheqin \tDadawa (KANJIAN Creation) and more The new focus on design heritage is part of the ongoing growth in scope of BODW, representing the event\u2019s legacy of celebrating the rich world of design. The multi-disciplinary event serves as a valuable platform for professionals across industry and sector to network, exchange ideas\u00a0and explore business collaborations, through programme highlights including the BODW summit, a gala dinner, networking events and concurrent events, as well as an fascinating roster of satellite events taking place throughout Hong Kong to ensure that the creative spirit is felt citywide. The collaboration between Hong Kong Design Centre and Italy comes ten years after the European nation was most recently selected as partner country for the leading design event. \u201cFollowing a successful and very well received partnership at BODW a decade ago, Hong Kong Design Centre is delighted to once again be partnering with Italy for Business of Design Week,\u201d says Professor Eric C. Yim JP, Chairman of Hong Kong Design Centre. \u201cRegarded as a worldwide powerhouse of style and design, Italy has led the way in the worlds of luxury, interior design, fashion, automobile design, and architecture, among others, and we look forward to once again providing a leading global platform in Asia for individuals and organisations from the business communities and creative industries across sector and profession to exchange knowledge and insights with some of the world\u2019s leading industry experts across a diverse range of disciplines.\u201d The logo and curatorial theme for BODW 2017 were masterminded by leading Italian architect Dario Curatolo, of Rome-based design firm Four in the Morning. \u201cI am truly honoured to have been selected to help showcase Italian designs to an international audience,\u201d says Curatolo. \u201cIt is not just one Italian designer who has made a difference though \u2013 our rich cultural heritage and appreciation of beauty in all its forms speak to a vision and a methodology that runs through the Italian DNA. It\u2019s this way of thinking which means that Italian design continues to make a true difference to people\u2019s lives.\u201d BODW is an accredited event celebrating the 20th anniversary of the establishment of the Hong Kong Special Administrative Region. A number of ticket packages are available, with early bird prices until 6 November. For more information about this year\u2019s programme and ticket purchase, please see bodw.com.