January 10, 2018

To build brand awareness for your design business, there are a few things that you need to keep in mind to make the most out of efforts.

Brand awareness is essential to the success of any business.

It is a direct indicator of how well customers can recognize a brand and associate it with a specific product or service.

In the case of a design business, brand awareness is extremely important.

Being known as the go-to person for a specific product or service is invaluable.

Not only will this help your design business win more clients, it’ll also help you charge more for your services or products.

This is the power of brand building.

By building brand awareness and reputation, you get your design business into a more powerful position from which you can have more creative freedom and have a voice in your niche.

To build brand awareness for your design business, there are a few things that you need to keep in mind to make the most out of efforts.


brand awareness - design business - digital marketing


1- Know Your Target Customers

In order for any of your marketing efforts to be successful, you must know your target customers really well.

When I say “knowing your target customers” I mean a thorough understanding of their needs and lifestyle.

As there are many types of design businesses, there is no one-size-fits-all solution. You have to do your own research.

Who are the people who would be interested in your products or services? How old are they? What is their lifestyle like? Does your business target a specific gender? What is the value that your business provides for those customers?

Understanding these aspects of your target customers’ lives will help you engage with them to create brand awareness.

If you don’t truly understand your customers, your design business might be focusing on things that don’t really matter to them, making most of your marketing efforts useless.

This is why knowing your target audience is one of the most important elements in creating strong brand awareness.


brand awareness - design business - digital marketing


2- Create a Great Business Story

Design is a competitive business. Having high-quality services and products won’t make your business stand out, it is more of a requirement to exist in the first place.

There are many other businesses that offer similar quality.

So what can make your business stand out? It’s your brand story.

A good brand story isn’t just a filler to the about us page of your website, it gives your business a unique identity, make it more personable and most importantly, make people remember it.

To create a brand story that resonates with people, you have to understand what a brand story is really about.

Simply put, a brand story is what people will talk about or what comes into their heads when your brand is mentioned.

A great brand story can give your brand much more depth and help it stand out from other businesses that offer the exact same service.

Whether you’re writing your brand story yourself or hiring a professional to do it, one thing to remember is to keep it simple.

A brand story that is too complicated to remember won’t be remembered nor talked about, which is the whole point of having a brand story in the first place.


brand awareness - design business - digital marketing


3- Promote Your Business Using the Right Channels

After you’ve studied your target audience and have a great brand story that’ll resonate with this audience, you need to get reach your audience.

Deciding which channels to use for promoting your business and building your brand awareness depends on the type of design business that you have.

Are your potential customers more active on Facebook? Is your product/service of a very graphic nature that Instagram would be the best place to promote it? What about specialized magazines?

You don’t have to promote your business on all the available channels, you have to promote it on the ones where your potential customers are.

By doing so, you’ll make the most results with the least effort and money, which is important especially if you’re just starting out.

Whatever the channels that you decide to use to promote your business, you have to make sure your business is well represented online.

4- Have a Clear Digital Presence

What is that people do when they hear of a new business that they are interested in? They google it.

You have to make sure that when people look for your business online, the results that show up are what you need them to be.

A clear explanation of what is it exactly that you do that is in line with your brand identity should be easily accessible to your prospective customers.

If you have different digital channels like a Facebook page and a website, you should make sure you deliver a consistent message on all of them to avoid any possible confusion.

Failing to deliver the right message at the “what is this interesting new business?” phase, most of your other marketing efforts will be useless.

First impressions do last, so you’d better make that first impression as good as possible.


Clark Tibbs - how to start a design business - strategy

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