Briiv unveils the first air purifier that combines revolutionary natural materials with contemporary aesthetic.

UK based ‘Briiv’ has unveiled a brand new and eco-friendly way of improving in-door air quality, thanks to developing a revolutionary, natural air filter.

The Briiv Air Purifier brings together the power of all-natural, sustainable and biodegradable materials to deliver air purification performance that equals that of conventional devices.

Looking for a way to benefit from ‘countryside quality air’ inside homes everywhere, Briiv designed and created a unique, innovative system which utilises a powerful four-stage “quad-core” filter process – using 100% biodegradable and natural materials which can be composted at the end of their usable life. The filter includes: dried moss, coconut husk, activated charcoal, and Astino wool.

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Briiv have recognised that for many, city living comes with the downside of poorer air quality, allergens, pathogens and airborne toxins all of which can have a negative impact on health and well-being.

The new Briiv Air Purifier will provide a completely natural, energy efficient and eco-friendly way to cleaner air quality in homes across the world. In addition, the device can also be used in smart-homes through its Alexa and Google integration, for absolute control and convenience.

In addition to its sustainable credentials, the Briiv Air Purifier brings stylish and contemporary aesthetics to any environment. Creating a breath of fresh air from the traditional “white goods” image.

Thanks to the proven efficiency of the 100% natural filters, the purifier will remove harmful toxins, animal dander, mould spores and particles from a 4m x 4m room (average living room) in just 30 minutes.

Designer and Creative Director, Sean Sykes commented: “We’re pleased to be unveiling the Briiv Air Purifier, after many months in development. The device is like nothing currently available and is without doubt, the most sustainable air purifier ever created, using Briiv instead of the current market offering could help remove 1,000s of tonnes of non-biodegradable HEPA filters from landfill every year.”

“Everything we design has green credentials at its heart, so the Briiv Air Purifier has 100% biodegradable filters and is made from 90% natural and sustainable materials. Our efficient natural filters can even be composted down fully, to zero waste, within 3-4 months.”

Managing Director, James Whitfield continued: “We’ve invested heavily in identifying the most efficient and renewable filter materials possible, and we believe we’ve found the perfect combination. Our renewable Astino wool has even been chosen by NASA for air filtration in spacecrafts, thanks to its incredible ability to remove harmful particles and combat airborne viruses. Astino wool has been proven to perform as well as industry standard plastic HEPA filters in testing.”

Briiv is currently launching the project on Kickstarter.

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