Asia's leading annual event on design, innovation and brands, Business of Design Week 2016, will commence on 30 November 2016 and end on 3 December 2016 at the Hong Kong Convention and Exhibition Centre. This year, the Business of Design week brings to Hong Kong the brightest leading lights to share the evolution of product design and the fruit of their success.\u00a0 Technology transfigures modern design concepts The way we live, act and interact are moulded by sublime product designs. In recent years, the evolution of technology and the consequential change of lifestyle have transfigured modern design concepts. Along with the idea of \u201cCreative Experiences\u201d gaining ground, designers\u2019 horizons are broadened to initiate advanced designs that fascinate their customers like never before. Stay tuned for the revealing of the secrets behind their innovative designs! \u201cThe Evolution of Product Design\u201d is the theme for this year Product & Design forum, in which renowned guest speakers are invited to discuss the latest development and prospect of the product design industry. Scott Wilson, the founder and creative director of MINIMAL, will share his thoughts on how to create an idiosyncratic user-oriented design. With his experience of being the former creative director of Nike and working for leading high-tech products such as Apple, Dell and XBOX 360 Kinect, it is guaranteed this forum will be fascinating and informative. His award-winning product development and brand incubation firm that is the collaborative creative force and instigator behind many of today\u2019s most disruptive and game-changing products and experiences. In 2012, he was awarded the prestigious National Design Award for Product Design by the Smithsonian and White House, an award bestowed to the nation's top designer each year. He is a TIME Magazine Top100 Designer and was named one of Fast Company's Most Influential Designer. Paul Gardien, the vice president of Philips Design from the Netherlands, will\u00a0deliver a presentation on overseeing the progress of the Philips Design innovation projects to render groundbreaking design features. Michael Young, an advocate of minimalism and the director of MYS, will also speak at the same forum. Having worked in the UK, Iceland and other Asian countries, Young\u2019s works remain experimental as he gains an insight into the latest development in product design along his professional adventures. Explore novel design features In addition to the 4-day Business of Design Week Forum, Detour will also be organised to bring interactive experience to the public. The Hong Kong Design Centre will also host various events alongside the DFA awards presentation ceremony to create a platform for manifesting the dynamic innovation and captivating design in Hong Kong, and also for facilitating the exchange of ideas and contacts among practitioners in the design industry and the creative sector in the city. \u00a0 Stay connected #BODW2016 Website | Facebook About Business of Design Week Business of Design Week (BODW) is a flagship event organised by Hong Kong Design Centre since 2002. The week-long design, innovation and branding event is a valuable platform for participants to network, exchange ideas and explore business cooperation. Each year, it attracts to Hong Kong outstanding international designers and influential design executives who inspire with their creative thinking and design management.