With an illustrious reputation as the influential centre of American architecture, the \u2018Windy City\u2019 in Illinois has long been associated with landmark buildings The Business of Design Week (BODW), Asia\u2019s leading annual design event, returns 30 November to 3 December, 2016, to the Hong Kong Convention and Exhibition Centre for another informative year. The conference gathers pioneering designers and creative executives from across the world and different disciplines to share their insights and stories, and to explore new ideas and trends in design, business, technology and branding. 2016 Partner City \u2013 Chicago As BODW\u2019s 2016 partner city, its \u2018ChicagoMade\u2019 slogan will be a theme at this year\u2019s forum. Numerous Chicago architecture and creative experts will offer their insights on design and architectural topics from urban renewal to public space use. A prime example of is the Chicago Riverwalk, a contemporary urban planning project on public land started in 2001 and completed this year. Its new waterfront has redefined the downtown core integrating a scenic new pedestrian walk with its historic Neo-classical skyscrapers. Carol Ross Barney, founder of Ross Barney Architects and head design firm for The Chicago Riverwalk, will speak on the topic on the first day plenary this year. She will share her architectural insights and experiences on sustainability issues and working on public space. In the same plenary, Carlo Ratti, a director at MIT\u2019s Senseable City Lab and founder of Carlo Ratti Associati, will discuss his interactive vision of architecture that senses and responds. Plenary II (Design Thinking II) will feature the unique creative vision of industrial designer Tim Brown, CEO and president of IDEO, as well as Dutch landscape architect Winy Mass, founder of MVRDV; and French botanical artist Patrick Blanc. Online Business Trends This year's Brand Asia Forum theme is \u2018Brand & Innovation\u2019 and Tencent\u2019s corporate vice president Julian Ma will be the keynote speaker imparting his thoughts on growth trends and strategies of Tencent\u2019s map, vehicle connectivity and autonomous driving business. Two prominent retail experts from prominent brands will enlighten with their expertise. Rowan Lodge, head of retail design and development at Aesop, and Miguel Fluxa, CEO of Spanish shoemaker Camper, will lead the discussion with their branding genius and experience. In addition, Raaja Nemani, co-founder and CEO of Bucketfeet, the Chicago label specializing in artist-designed casual footwear, will elaborate on his effort in turning art and creative design into economics. Local artist going global Hong Kong illustrator Victo Ngai, who will appear in the Communication & Design session, produces works of vivid colors with fantastic imagery. She will detail her inspiring story from dreaming in Hong Kong to achieving success in the United States. Plus, Wesley Grubbs, founder and creative director of San Francisco\u2019s Pitch Interactive, will detail his data visualization work in infographics. The Product & Design session features Scott Wilson, founder and chief creative officer of Chicago-based MINIMAL a design firm known for its innovative product design. He will share his expertise in product development and technology integration. Joining him is Nicol Boyd, who will explain the importance of simple and practical design and why he moved from London to Hong Kong to launch Office For Product Design. 3D printing for product design Those curious about the potential of 3D printing should check out the Tech & Design session. Speaking is Netherland\u2019s Gijs van der Velden, co-founder and chief marketing officer of groundbreaking robotic 3D print tech firm MX3D, who has used 3D printing technology to create bicycles and bridges. For the new Workspace & Design session, South Korea\u2019s Younjin Jeong will elaborate on Urbantainer, the famous Seoul shopping mall created entirely from shipping containers. A \u2018Food & Design\u2019 new entr\u00e9e Food-lovers can whet their appetite for the new session titled Food & Design, fearuring Martin Kastner who is on the Future Laboratory's list of the 100 most influential individuals in contemporary design. His company Crucial Detail collaborates with Chicago\u2019s top chefs to create innovative tools and utensils. Other inspiring guests include internationally acclaimed American artist Janet Echelman, who incorporates wind, water and light to create multi-media public environment art. In the Culture & City session, she will talk about her experience combining art and technology. In the second Culture & City panel, architect Minsuk Cho, founder of Seoul studio Mass Studies, and Jennifer Dunlop Fletcher, the Helen Hilton Raiser curator and head of the Department of Architecture and Design at the SFMOMA, will explore the interaction between architecture, design, culture and cities. Stay connected #BODW2016 Website | Facebook About Business of Design Week Business of Design Week (BODW) is a flagship event organised by Hong Kong Design Centre since 2002. The week-long design, innovation and branding event is a valuable platform for participants to network, exchange ideas and explore business cooperation. Each year, it attracts to Hong Kong outstanding international designers and influential design executives who inspire with their creative thinking and design management.