Date
November 16, 2020
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Seeing beyond 2020 with the creative vision of global innovation leaders during Business of Design Week about design, innovation and brands.

The change and uncertainty of 2020 has shown how vulnerable we all are. However, as we look forward to 2021 and beyond, we have the power to change how we view these times, find fresh impetus and imagine new possibilities based on our real needs and what truly matters.

BODW 2020 organiser, co-organiser, partners and speakers introduced the BODW 2020 programme highlights at the Media Preview

Business of Design Week (BODW)Asia’s leading event on designinnovation and brands, organised by Hong Kong Design Centre (HKDC) and co-organised by Hong Kong Trade Development Council (HKTDC), with Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government) as the Lead Sponsor, will bring together design visionaries, creatives, entrepreneurs and business leaders from across sectors and industries around the world to offer participants a glimpse of the ‘new normal’ from 30 November – 5 December 2020.

Under the theme “VISION 20/21”, BODW will harness the power of collaborative creativity to provide timely insights into future trends that could help us find clarity in uncertainty.

Opening Remarks by Prof. Eric Yim, Chairman of Hong Kong Design Centre

Global Creative Leaders to Inspire a New Vision of Success

Over 100 local and international design and business leaders will converge at the BODW Summit on 3 – 5 December 2020, with over 15 of them from the UK with the continued partnership of the UK as a strategic partner. Being curated on the theme “VISION 20/21”, this year’s Summit will feature plenary talks, forums & masterclasses, and explore timely topics namely Brand Futures, Connected Health, Safe Travels, Circular Economy, Immersive Tech, Creative Leadership, Entwined Spaces, Communication & Design and Culture & the City.

Some creative masterminds who will speak in the Summit include: Thomas Heatherwick CBE (UK), Founder of Heatherwick StudioNeville Brody RDI (UK), CEO & Creative Director of Brody Associates; Morag Myerscough (UK), Artist and Designer; Tim Brown (US), Chair of IDEO; Sou Fujimoto (Japan); Director of Sou Fujimoto Architects Inc.; Mark Read (UK), CEO of WPP; Jim Hackett (US), Former CEO and Special Advisor of Ford Motor Company; Kigge Mai Hvid (Denmark), Partner of JA Studio; Luo Cheng (Mainland China), Chairman and President of ARTOP Design; and Elaine Yan Ling Ng (Hong Kong), Founder of THE FABRICK LAB, etc.

Business of Design Week will host Thomas Heatherwick: if you don’t know his works and you want to learn more, read this article about his masterpiece Spun.

Elaine Yan Ling Ng, Founder of THE FABRICK LAB shared her thoughts on the trend for sustainable luxury

Going Beyond virtual, LIVE global’ with TV Partnership

To provide international audiences with a ‘Beyond virtual, LIVE global’ experience, the BODW Summit (3 – 5 December 2020) will be Asia’s flagship hybrid event on design, innovation and brands, first simulcast LIVE on TV and social media. A number of sessions will be produced in hybrid live format in partnership with ViuTV for streaming on BODW’scustomised virtual platform. Selective sessions will also be aired on ViuTV channels, livestreamed on social media, and screened at partner locations during the Summit.

In addition, BODW participants can find new connections from different industries and regions via the Summit’s virtual networking platform. The platform facilitates scheduled virtual meet-ups and live chats, so participants can expand their network and explore new business collaborations.

Michael Young, Director of Michael Young Studio discussed how he is rethinking the design process in today’s environment

Exciting Partner Programmes & Concurrent Events

BODW is an annual design festival with many creative happenings across Hong Kong, anchored around the BODW Summit (3 – 5 December 2020). Just preceding the Summit is the BODW CityProg (28 November – 6 December 2020), which features a series of design related events throughout the city to foster collaboration among creative units, business and community organisations.

The week of the Summit will kick off with a Leadership Forum on Design Education (30 November 2020), followed by a Design for Asia Forum with DFA Awards winners as speakers (1 December 2020). After that, Fashion Asia Hong Kong will host a two-day Fashion Challenges Digital Forum (2 – 3 December 2020) and the “10 Asian Designers to Watch” Virtual Exhibition (December 2020 – January 2021).

The annual festival deTour 2020 (27 November – 6 December 2020), creativity showcase DesignInspire ONLINE 2020 (3 – 9 December 2020), and Business of IP Asia Forum (3 – 4 December 2020) for IP professionals and business leaders are also part of the programme, along with a host of other concurrent events.

Visit the BODW website to check out the exciting line-up of global design and business leaders who will speak at the Summit, full program and ticketing details: http://www.bodw.com/designwanted

Are you a student and very competitive? Submit your project to the new Pininfarina design competition in collaboration with DesignWanted.

Dr Edmund Lee, Executive Director of Hong Kong Design Centre shared details of the BODW 2020 programmes
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