On 1st December, 2016, Business Of Design Week commenced the Plenary II\r\nBusiness Of Design Week 2016 holds various inspiring lectures.\u00a0A wide range of topics were discussed ranging from city planning, green space to typeface design.\r\n\r\nArchitecture and Design of a Sustainable City\u00a0\r\nThe first speaker was Winy Maas, the co-founding director of the globally operating architecture and urban planning firm MVRDV. He is known for promoting sustainable urban design and planning. \r\nOne of his major works was the revitalization project of an old factory building on Wai Yip Street, Hong Kong, which was transformed into an entirely see-through glass office building. \r\nHe knew of the old and under-used industrial area in Kowloon East and understood the urge of changing the use and design of old buildings as there was a procedure that could not be bypassed. But he was still optimistic in applying new styles of architecture in old districts.\r\n\u00a0\r\n\r\n\r\n\r\nTim Brown, the CEO and president of IDEO, shared his design thinking and innovation with businesspeople and designers around the world. \r\nHe has been interested in the convergence of technology and arts for long time, and it urges him to think of how design can be used to promote the well-being of people living in emerging economies. \r\nHe said, \u201cEfficiency has been a good thing for business but it hasn't been enough, it can be bad if it focuses on only one thing. \r\nThink about running a Newspaper versus the newer idea of Craigslist. Businesses need to be vibrant, diverse, constantly innovative to address needs of clients. Evolve from efficient systems to abundant eco systems!"\r\n\r\n\r\n\r\n\u00a0\r\n\r\nThe World\u2019s First Vertical Garden\u00a0\r\nPatrick Blanc, a botanist\/artist, was also one of the\u00a0speakers. \r\nHe is the creator of the soilless system allowing the realisation of Vegaetal Walls, which was later patented. He also created the world\u2019s first Vertical Garden. \r\nHe discussed the combination of architecture and plants, and also pointed out the value of a green environment and gardening system in the process of urban planning. \r\nHe prompted, \u201cTechnique of building a vertical garden is not most important. First thing I need to know is the plant - put the right plant in the right place in an architecture. To plant the right species is to propagate the local species. It is the ideal. The local one already adapts the local climate.\u201d\r\n\u00a0\r\n\r\n\r\n\r\n\r\n \r\n\r\n \r\nNew Thinking in Design Education\r\nAhn Sangsoo is a Korean typographer and a graphic designer. \r\nHe developed an interest in Korean typeface at his early stage of career. He founded Ahn Graphics in 1985 and created his first self-titled typeface configuration Ahn Sang-Soo. \r\nHis contribution to Korean typography has granted him numerous international awards. \r\nHe shared his idea about design education, \u201cI have had no money, but only dream. I gather designers to start my new school at aged 60. Not too late to start. The central tenet of Pa Ti (Ahn\u2019s design school) is there is no competition, which kills creativity I reckon. \r\nEverybody wants to be the first. Everybody wants to star. I want to be better and make more money than my friends do. In short-term, competition works. But in long term, by avoiding competition we work better together. \r\nCompared with what we teach, teaching environment is more important for students. Education is the most powerful weapon by which you can change the world. Education gives me courage.\u201d\r\n\r\n\r\n\r\nCombining Technology and Design\r\nIn \u201cTech & Design\u201d forum, Gijs van der Velden, a designer from the Netherlands, stressed the importance of critical and visionary research, particularly in this digital age. \r\nMX3D, a 3D printing research lab which he founded, developed a robotic 3D printer that can print big objects, out of the box, in metals and resins. \r\nHe even set out on a journey to 3D print a metal bridge over a canal in the Red Light District of Amsterdam.\r\n\r\n\r\n\r\n\u00a0\r\n\u00a0\r\n\r\nCombining Urban Space and Design\r\nIn the \u201cWorkplace & Design\u201d forum, one of the speakers was a Korean designer, Jeong Younjin, who co-founded URBANTAINER. \r\nOne of her best works is \u201cCommon Ground\u201d, a combination of numerous containers that creates a unique urban space for the city of Seoul. \r\nNow, the container shopping mall has become one of Seoul\u2019s most appealing destination for shoppers and tourists. \r\nShe is concerned with working environment for employees as she said in the forum \u201cJobs these days are not separable from life. \r\nWe have to consider jobs and life as one package. We want to create a co-working and co-living environment."\r\n\r\n\r\n\r\n\u00a0\r\nPhilip Ross, the founder and CEO of UnGroup, has spoken at conferences around the world including the Wall Street Journal Europe CEO Forum on Converging Technologies and the Corenet Global Summits. \r\nSpecializing in research on people and their behaviors, at the forum he predicted the impact of emerging technology on the way we used space, where we would spend time to work, shop, consume leisure and live. \r\n\u201cBuildings today are wrong since we simply put people on floors. Instead designers should clarify the clients' perspectives and their sectors about how people roam in the space. \r\nPhysical connection no longer means being in the same room at the same time but connecting with people remotely."\r\nAs for Jeremy Myerson, he is an academic, author and activist in design and innovation who co-founded the Helen Hamlyn Centre for Design that specializes in researching innovation and development for ageing and healthcare. \r\nHe said \u201cWe observe 3 distinct ways of change in the office space in hisotry. The Taylorist Office that emphasises controlled environment and scientific management has faded out. \r\nThe Social Democratic Office that focuses social interaction is the most seen nowadays. But we believe that the Networked Office is the future.\u201d\r\n\r\nThis Year\u2019s Two Premiere Special Forums\r\nThis year, there was a premiere launch of \u201cFood & Design\u201d forum, where Martin Kastner and Marije Vogelzang joined as speakers. \r\nMartin Kastner is the service-ware designer for Chicago\u2019s three Michelin-starred restaurants while Marije Vogelzang is the world\u2019s first eating designer re-imagineering eating behavior.\r\nThe partner city of this year\u2019s Business of Design Week is Chicago. \r\nIn order to include more Chicago\u2019s elements, a special lecture on \u201cThe Making of Millennium Park\u201d was exclusively launched. \r\nThe Commissioner of the City of Chicago\u2019s Department of Cultural Affairs and Event Events, Mark Kelly, and the sculptor behind the Millennium Park\u2019s landscape, Terry Guen, imparted the design features of the Park and its cultural and economic benefits to the Chicago city.