A large house in the heart of Venice; a space that is open, unique, to inhabit, work and socialize in, a home to experience the most beautiful city in the world.\nCasa Flora is about a Vision\nCasa Flora is an Italian-design apartment, completely custom made that welcomes travelers with the comforts of a boutique hotel but at the same time, the freedom of a private home.\nThe project reflects the vision of two people from different worlds coming together: hotelier Gioele Romanelli and creative director Diego Paccagnella.\nRomanelli, born and raised in Venice, is the heir of a hotel that has been in his family for three generations, and Paccagnella is a global entrepreneur and the founder of Design-Apart, a platform that connects artisanal furniture companies from Italy producing bespoke pieces with clients in New York City.\nThe final outcome is a place that didn\u2019t exist before in the lagoon, one that challenges traditional hospitality models and uses design to foster sustainable tourism.\n\n\n\n\nDesign & Architecture\nIn Casa Flora, every piece of furniture is custom-made by Italian and local artisanal companies more than 20 were involved in this project\u2013and the entire design layout repurposes Venice\u2019s imagery in contemporary forms.\nThe house is divided into two parts:\n\n\n \ta flexible public space for social gatherings on one side\n \ta private, more reserved on the other\n\nThe main entrance leads directly to the noble floor, which is also the social core of the house.\nA sort of domestic \u201ccampo\u201d that can be used for dinners prepared in the adjacent kitchen by local chefs, or for work related meetings. Large windows allow the lagoon\u2019s light to flood the space and three portals connect the different living environments, ensuring a fluid ensemble.\nOn the other side, the private bedrooms are designed to enhance privacy and people's well-being.\nThe characteristic colors of the lagoon, such as light pink, green, yellow and blue are the same used for this intimate part of the house. Tapestry is nuanced accordingly and side tables morph into original flower vases.\n\n\n\nEach room includes a dedicated reading area and a SPA with hammam.\nThe wide restroom space is thought as a small private garden, a relaxing greenhouse, a seamless extension of the garden in front of Casa Flora.\nThe lavatories have two faucets: one functional and one filled with indoor plants allowing the house to breathe.\nGreenhouse-like fixtures are also used for the dividing walls between the bedroom and the restroom.\nFlora in Italian indicates the botanical world and natural design references are scattered throughout the whole project.\n\n\n\nTypical Venetian materials have been wisely repurposed in contemporary forms by architect Matteo Ghidoni from Salottobuono and Laura Sari, interior designer at Reveria.\nThe lavatories are made of palladiana terrazzo tiles, a stone treatment technique usually used for flooring in the lagoon\u2019s houses.\nThe TM kitchen top repurposes a green stone that recalls the color of the city\u2019s canals but can also be spotted on facades of historic palazzi, churches and altars.\nFabrics are from Rubelli, a Venetian based company that exports Venetian textiles all over the world. Murano glasses are from Salviati and the dining room table and bedroom\u2019s doors are made of treated briar wood from Xilia, a local artisanal wood company.\n\n\n\nCasa Flora is about People\nThe Romanelli family has been running the Hotel Flora, which is adjacent to Casa Flora, for more than 50 years.\nThe family mastered the hospitality craft since the 60s and is now up to Gioele to continue and innovate the family tradition.\nIn 2002, Gioele together with his wife Heiby realized that contemporary hotels should provide an experience more than just a \u201cbeautiful bedroom with restroom.\u201d\nWith this in mind, he opened the Novecento, a small boutique\u00a0hotel, ethnic-chic in style that offered to its visitors a more authentic and contemporary experience.\n\n\n\nThis successful experiment led the family with the support of Zoe, Gioele\u2019s sister and Francesca Brasolin, a consultant at Hotel Players, to explore a new concept of hospitality, one where visitors become an integral part of a living city.\nThe meeting with Paccagnella from Design-Apart was the ultimate and fundamental step before the Casa Flora adventure began.\nIn the summer of 2015 a group of six students from design school such as New York\u2019s Parson School of Design, Milan\u2019s Domus Academy and Venice\u2019s IUAV was invited to Venice for a design residence under the guidance of professors Matteo Ghidoni, Diego Paccagnella e Stefano Micelli.\n\n\n\nDuring this period the design concept was born. \nVenice needs to rethink its tourism system and hotels need to find ways to bring life to a contemporary city that despite mass tourism still exists.\nCasa Flora is the place where visitors interact with that contemporary face of Venice made of hard working artisans, fabricators, designers, tailors, shoemakers, chefs, and artists and they do so by touching, living and experiencing custom-made environment designed and produced locally.\nA feasibility study first, followed by an executive plan grounded Casa Flora from the design board to reality.\nIn the developing process, Casa Flora embraced also new meanings.\nIt became a space for local design companies to work together, for young designers to show their expertise and demonstrate their talents, for emerging chefs to propose traditional dishes in contemporary forms.\nAfter two years of work Casa Flora finally, opens its door.\n\n\n\nConnecting to the contemporary city\nWelcome to Venice, the unexpected and surprisingly contemporary one! \nEven before the launch of Casa Flora, Gioele and Heiby Romanelli always strived to share the contemporary Venice they know and love with their guests and visitors.\nThey started Inside Venice, an online guide that tells the stories of people and special places that represent the bustling, contemporary city of the water.\nIn the same spirit Casa Flora\u2019s offer personal services and itineraries.\nGuests can take a boat tour at night and appreciate the city\u2019s silence or can learn local dishes directly from the city\u2019s chefs. Or arrange meetings with Venetians artisans such as tailors and shoemakers.\nUltimately, Casa Flora allows guests to feel less like visitors and more like contemporary Venetians for a few days.\n\n\n\nCasa Flora is also a Concept Store\nEverything that is on display at Casa Flora can be purchased online. \nCasa Flora proposes a selection of special design pieces crafted by the best Venetians and regional artisans who worked on this project in order to support the best local fabricators and make them accessible to travelers, in a contemporary fashion.