The event will take place from 23rd to 26th of March, in downtown Reykjavik Organized for the 9th\u00a0time this year, DesignMarch\u00a0will be the largest and most significant yet, with an expected 100 or so events that will transform the most northerly capital in the world into one big venue for design. From fashion to furniture, architecture to food design, the festival showcases the best of the local design scene alongside exciting international names, opening with DesignTalks,\u00a0the keynote event of DesignMarch, a day of lectures by internationally acclaimed designers and the foremost local design thinkers. DesignMarch showcases the best of the Icelandic design scene. Fresh, exciting, exotic and under the radar elsewhere, during DesignMarch you will see what is going on and meet all the local designers \u2013 plus a handful of the most interesting international names. The event takes place in downtown Reykjavik\u00a0for four days, the most Northerly capital in the world turns into a venue for hundreds of openings, events, exhibitions and parties.\u00a0 The scene is small and intimate, so you get up close and personal with both locals and the design superstars. It is more like a town festival than a professional fair \u2013 the entire city participates. You don\u2019t have to be a professional in design to enjoy and partake in DesignMarch. Alongside the cream of the crop of the local design scene, DesignMarch in Iceland offers beautiful otherworldly landscapes, amazing experiences, fantastic Nordic cuisine and lively nightlife \u2013 the perfect long weekend, with some serious substance right there. DesignMarch spreading\u00a0design culture Brut Nature is the theme of DesignTalks. "We feel it's time to explore our relationship with nature - with each other - and ourselves. We set out to explore if and how uncertainty may be reinforcing our quest for the pure, the authentic, the raw. All this while cities are struggling with growth and inclusion, citizens with cohabitation and we're running as fast as we can to save the planet - and ourselves." Speakers: \tAlexander Taylor,\u00a0Industrial Designer, Innovation Consultant for Adidas \tErsin Han Ersin,\u00a0Visual Artist, Director \tChristien Meindertsma,\u00a0Designer, Artist \tPaul Bennett,\u00a0Chief Creative Officer at IDEO \tMich\u00e8le Degen,\u00a0Designer \tElisa Pasqual & Marco Ferrari,\u00a0Graphic Designer, Architect from Studio Folder DesignMatch, where designers meet opportunites A special mention goes to\u00a0DesignMatch, a project that\u00a0pairs local designers and international design producers, retailers, curators, journalists and other design actors. Companies like Normann Copenhagen, Menu, Nor 11, Participant TBA have been involved.\u00a0 It\u00a0gives an efficient, effortless channel to scan the Icelandic design scene for new ideas and suitable partners and topics, with all meetings arranged for one day and one place. For Icelandic designers,\u00a0DesignMatch\u00a0gives a unique opportunity to network and pitch ideas to the\u00a0leading international design actors.\u00a0Designers are invited to send three ideas for new designs along with information on themselves and their designs. Visiting buyers, producers and journalists receive the portfolios and choose 5-7 designers that they would like to meet. We set up meetings that will take place on March 24, 2017. About Iceland Design Centre DesignMarch is organized by Iceland Design Centre, the promotion agency of Icelandic design and architecture. The purpose of the Iceland Design Centre is to achieve more appreciation of the importance of good design and architecture for society. Its role is to promote design of all kinds as a vital and profitable aspect of the Icelandic economy, and thus to enhance competitiveness and economic gain. Iceland has many well-qualified designers and architects, who have studied both in Iceland and elsewhere. It is of great importance for Icelandic society that the expertise, training and talent of these people be put to good use. Design is relevant in all sectors of the economy, from construction, production, the fisheries, tourism and food production to services and the knowledge industry. And design is not confined to Icelandic applications; expertise can also be exported. The importance of increasing the role of design in the Icelandic economy is thus obvious. DesignMarch | See You Next Year! from Iceland Design Centre on Vimeo.