Design influencers Camilla Bellini and Daniela Zuccotti will explore the Italian lighting brand\u2019s most iconic collections during Milan Design Week 2021. When curator Stefano Boeri set out his vision for Salone del Mobile after several delays, we knew that Milan's annual invitation to discover the latest in design would look a little different. This year, an exciting one-off concept dubbed Supersalone, will serve as a precursor to the event\u2019s 60th anniversary next year and is unique compared to its predecessors in several respects\u2026 Scheduled to take place from September 5-10, the event will be open to the public, rather than exclusively to design professionals, and it has a creative new format at the Fiera Milano Exhibition complex committed to delivering a smaller, curated, and less commercial show. Instead, the 2021 edition will address the post-pandemic market with more conscious consumers and a wider digitalization of the industry, which includes Salone del Mobile newly launched digital platform. Access via the digital world is a welcome development. After all, the internet has been a lifeline for staying in touch around the world during the pandemic. As such, exhibitors like Patrizia Garganti are working in support of this objective by doing things a little differently too. Design influencers Camilla Bellini and Daniela Zuccotti will explore Patrizia Garganti's most iconic collections during Milan Design Week 2021 - Image Courtesy of Patrizia Garganti Introducing the influencers To capture the charm of the live event, DesignWanted has assembled an \u201cinfluencer squad\u201d to explore the luxury lighting brand\u2019s most iconic collections and communicate the experience via Instagram. Italian designer and light enthusiast Camilla Bellini will join stylist and content curator Daniela Zuccotti at Rho Fiera\u2019s exhibition space to uncover an installation created by Patrizia Garganti. Carefully selected by DesignWanted, Bellini and Zuccotti will use their expertise to share their thoughts and shine a light on the company and its longstanding position within the sector. The partnership arrives at a time when the design industry is fast embracing influencer marketing as a way to share unique perspectives on a brand and share it with new and growing audiences. Camilla Bellini founded her design blog \u201cThe Diary of a Designer\u201d in 2016, she has an interior and product designer with an architecture backgroudn - Image Courtesy of Camilla Bellini Camilla Bellini is an interior and product designer with a background in architecture. She founded her design blog \u201cThe Diary of a Designer\u201d in 2016 and has since amassed an audience of over 100,000 thanks to her experiential storytelling of design via digital channels. Daniela Zuccotti's experience is vast, ranging from copywriting in advertising to set design, but always with an increasing focus on luxury brands. As well as her own fashion and lifestyle blog \u201cFregole\u201d and popular Instagram page, which documents her love of life and design, Zuccotti has written for magazines including Grazia, GQ, and Glamor. \u201cWe are almost certain that our customers from all over the world will not be able to visit us,\u201d says Patrizia Garganti. \u201cSo, I believe this is an opportunity to send a strong message of presence and an opportunity to create content and images to convey online.\u201d Stay updated on Milan Design Week 2021, don't miss Tortona Design Week presents the IN-OUT project. Daniela Zuccotti has experience ranging from copywriting in advertising to set design with an increasing focus on luxury, she also created her own fashion and lifestyle blog "Fregole" - Image Courtesy of Daniela Zuccotti The evolution of Patrizia Garganti Since 1976, Patrizia Garganti has specialised in custom luxury lighting design, manufacturing in Florence and distributing worldwide. The Italian company is an evolution of BAGA, which was founded as a small artisan workshop in the seventies before quickly making its stamp on the furniture industry with unique products by designer Patrizia Garganti. Since rebranding in 2010, the namesake brand has shifted its taste from a more classic and decorative style into a more contemporary one, while remaining faithful to its strengths such as craftsmanship, attention to detail, the continuous research of new techniques and processes, and tailor-made projects. In addition to the several lighting collections, this includes bespoke services for designers and architects and the possibility to customise collections and develop unique products for all of its customers. Over the years, Garganti has also established a network of acclaimed designers responsible for some of the brand\u2019s most iconic creations. Amongst them is architect and Tuscan designer Roberto Lazzeroni who created the Coup de Foudre and Novecento series, which will go on display during Milan Design Week. Since 1976, Patrizia Garganti has specialised in custom luxury lighting design, manufacturing in Florence and distributing worldwide - Images Courtesy of Patrizia Garganti At this year\u2019s Supersalone The installation is inspired by the company\u2019s recently unveiled Tur Collection, a series of lighting solutions featuring a metallic chassis that hosts hand-assembled crystal cubes in various compositions. This will be on display alongside several other iconic pieces including Chaos, a celestial collection based upon a hexagonal module that gives life to a myriad of infinite shapes, and Frida, a hand-blown chandelier that combines strength and grace, with coexisting smooth and angular lines. To further encapsulate Patrizia Garganti\u2019s dedication to craftsmanship, the Novecento collection by Lazzeroni will be exhibited. It pairs an angular lamp shade in brown eco-leather with a satin brass frame for a series of repeating proportions and modules, wisely assembled by the expert hands of the brand\u2019s artisans. Find out more about the events happening during Milan Design Week 2021, don't miss 5 reasons 5VIE is the destination district at Milan Design Week 2021. Over the years, Patrizia Garganti has established a network of acclaimed designers responsible for some of the brand\u2019s most iconic creations - Images Courtesy of Patrizia Garganti Also on display is Lazzeroni\u2019s customisable Coup De Foudre collection which comprises modular pendants arranged in both vertical and horizontal compositions. \u201cWe have chosen the ones that best represent us as well as our best sellers,\u201d explains Garganti. \u201c will be a symbol of our added value, that is to continually rework our catalog products to create tailor-made proposals for each individual project.\u201d Follow DesignWanted on Instagram to see Camilla Bellini and Daniela Zuccotti live at Patrizia Garganti during Supersalone. The influencer event takes place on the 6th September at 2:30PM CET.