Total entries: more than 5,500 \t\u201cRed Dot: Best of the Best\u201d awards granted: 102 \t\u201cRed Dot\u201d awards granted: 1,405 \t\u201cHonourable Mention\u201d awards granted: 52 Manufacturers and designers from 54 countries entered their current product innovations in the Red Dot Award: Product Design 2017. 39 experts from all over the world convened in Essen to assess each individual object live and in situ in a process spanning several days. Only designs that won over the jury with their high design quality were awarded the sought-after Red Dot. The distinctive winners\u2019 label will decorate the best products of the year with immediate effect. In the areas of: \tbathrooms and personal care \tconsumer electronics \tkitchen appliances and furniture Design as a distinctive feature is playing an ever-increasing role. Sustainability and new technologies are also major developments. International jury evaluates entries Every year, only independent designers, design professors and specialist journalists are appointed to the jury. They evaluate each individual product and award the Red Dot for high design quality and innovation. Thanks to their background, the experts assess the special intercultural aspects of design in a conscious manner, guaranteeing a judging process that yields results that determine the direction of the design strategies of manufacturers and designers across the globe. Jury member Professor Renke He from China, an expert in industrial design, says: \u201cDesign quality decides the quality of the user experiences of products or services of the companies; it is the key issue for a company\u2019s economic success.\u201d Nature and sustainability in product design One of the main trends at present is a reflection on nature and sustainability, both in materials research and in product design. It was the sustainability aspect in particular that won over the jury in the case of the \u201cbiobrush\u201d toothbrush. The plastic and packaging is based on cellulose made from leftover wood from sustainable forestry. The toothbrush is virtually carbon neutral thanks to the optimised manufacturing process. As a result, the \u201cbiobrush\u201d was awarded the Red Dot: Best of the Best. Robotics and new technologies gaining ground Industrial robots are already well-established, and now they are taking over other product areas: In many households, tasks like mowing the lawn, cleaning the windows and hoovering are already performed by these intelligent helpers. PuduBOT, Red Dot: Best of the Best winner in 2017 in the category \u201cRobot technology\u201d adopts a new approach. It was created to help waiters in restaurants. PuduBOT brings orders to the guest using high-precision laser radar technology and can interact with the guest using facial expressions and voice. In the future, robots will become more and more independent, according to design expert and Red Dot juror Nils Toft: \u201cIn a near future more and more products will be autonomous and with artificial intelligence. We will live side by side with them and they will be our colleagues. How we design them can make a big difference.\u201d Red Dot label differentiates design quality The laureates use the renowned winners\u2019 label as a marketing tool, for example on their packaging or in advertisements. Juror Martin Darbyshire, founder and CEO of internationally renowned design office \u201ctangerine\u201d believes: \u201cFor brands, the Red Dot award is a mark of excellence, offering a point of difference over their competitors in the marketplace and gives consumers security in knowing that the products that they are purchasing are of the best quality.\u201d Award ceremony and after-show party honour the best in the industry The award ceremony will take place: \ton Monday, 3 July 2017 \tfrom 5.30 p.m. in the Aalto-Theater in Essen\/Germany During the Red Dot Gala. The laureates of the top award, the \u201cRed Dot: Best of the Best\u201d, will be recognised. Among them Audi, Kartell,\u00a0Artemide, Hansgrohe, Bora, Electrolux, LG, Canyon Bicycles, Philips, Puma, Niessing, Apple and Bose. Afterwards, the prize winners and the guests will celebrate together in the Red Dot Design Museum\u00a0(from 8 p.m.) in the midst of the award-winning products at the Designers\u2019 Night. At the after-show party, the Red Dot and Honourable Mention winners will receive their certificates. Alongside the winning products, they can present themselves to the media and the design scene in the \u201cDesign on Stage\u201d exhibition.