Date
June 12, 2021
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Leading designers Caterina Bianchini, Raissa Pardini and Jennet Liaw celebrate the visual language of brands through color, type and form in the docuseries by WePresent and 99designs by Vistaprint.

Featuring three female designers from London and New York, the videos highlight the role of graphic design in creating brands people remember and love.

Developed by WePresent in collaboration with 99designs, this docuseries is composed of three short films and editorial features focusing on different design themes – color, type and form. The films were directed by award-winning director Leo Leigh of Somesuch, and will be released weekly from June 9, 2021, exclusively on WePresent, a platform known for its editorial curation and creative audience. 

Still from The Power of Type with Caterina Bianchini for WePresent and 99designs

Today we begin with The Power of Type episode starring Studio Nari founder, Caterina Bianchini, known for her beautifully considered approach to color with a focus on typography that brings charisma to brand identities. The film delves into the importance of diversity in design and the way typography can make us feel about a brand. She has created identities for the likes of V&A Dundee, Adidas, Museum of Modern Art in New York and the Venice Art Biennale.

The Power of Type episode stars Studio Nari founder, Caterina Bianchini, known for her beautifully considered approach to color with a focus on typography

On 16 June, the second episode titled The Power of Color features graphic designer Raissa Pardini, known for her passion for color theory and previous work for clients including Gucci, Dr Martens and The Standard Hotels. In this film, Pardini explores how colors communicate a brand’s message, inspiring audiences’ emotions.

On 23 June, the third and final episode The Power of Form spotlights New York-based designer Jennet Liaw best known for her illustrations, bespoke typography and hand painted murals. The episode dives into her fascination with form, perhaps the lesser discussed component of brand design, and examines the vital role that form plays in how humans are attracted to patterns between different visual elements

Curious to know more about 99designs? Head to the Interview with Patrick Llewellyn, 99designs’ CEO.

Still from The Power of Color with Raissa Pardini for WePresent and 99designs

Natascha Chamuleau, Chief Advertising Officer, WeTransfer says, “WeTransfer is the leading brand-building platform into the global creative community, recognized for pushing the boundaries of creative thinking. As WeTransfer’s cultural torchbearer to a global audience of 4m monthly visitors in 190 countries, WePresent is WeTransfer’s content arm that collaborates with emerging and established creative talent to tell unexpected stories about creativity.

Key to this project was the choice of designers the WePresent team selected to represent the power of design as we see it influencing businesses today: an all-female cast who speak to the creation of meaningful brand cultures.

Still from The Power of Form with Jennet Liaw for WePresent and 99designs

Tristan Le Breton, Creative Director at 99designs by Vistaprint says “Everyday we see first hand how the power of great design fuels the success of businesses all over the world. Partnering with WePresent is a great way to showcase the significant cultural impact of design through compelling and beautifully-produced content.

Ultimately, this series is a celebration of the talent and creativity underpinning some of the world’s most iconic brands, and we’re excited to share these stories with the broader design community.

The Power of Design series is available on WePresent from 9 June 2021 and will follow the below schedule:

  • Episode 1: The Power of Type – Caterina Bianchini, live 9 June 9am GMT / 10am CET
  • Episode 2: The Power of Color – Raissa Pardini, live 16 June, 9am GMT / 10am CET
  • Episode 3: The Power of Form – Jennet Liaw, live 23 June, 9am GMT / 10am CET

Interested to know more about the importance of branding in building a business? Don’t miss The unique know-how of Motto to building standout brands.

“… this series is a celebration of the talent and creativity underpinning some of the world’s most iconic brands” – Tristan Le Breton
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