Article by Kaushik Macharla.\n\n\n\nTheir sense of innovation, ability to work well in a team and their determination can all be inspiring for the team.\n\n\n\nIf you own a company, it\u2019s very important to hire the right people to be on your team. \n\n\n\nYou need to build a team that has the skills your business needs to grow. \n\n\n\nYou also need people who understand the vision of your business and will promote that in everything they do as part of your company.\n\n\n\nIf you are just starting out as an entrepreneur, you may have a limited budget and not want to hire many people right away. \n\n\n\nHowever, one position that you should definitely consider adding to your staff is a designer.\n\n\n\nMy name is Kaushik Macharla. \n\n\n\nI work as the Senior UX Design Consultant at Facebook creating the design experiences to solve problems in billing, collections, revenue, bank accounts and more. \n\n\n\nI am also the founder of \u2018Ghaav\u2019, an Enterprise application that helps companies to understand growth, build team portfolios, plan finances and resources, get insights, road maps and more.\n\n\n\nAs both a designer and entrepreneur, I can assure you that designers can add value to any team. \n\n\n\nHere are some of the reasons why you want to have a designer working at your company.\n\n\n\nDesigners make easy to use products\n\n\n\nA designer\u2019s job is to come up with designs that will be simple and easy to use. \n\n\n\nIf you have your own business, you want to create products and services that have the sort of simplicity that appeals to customers. \n\n\n\nThis is what a designer specialises in so having one onboard means that he or she can help you create products that are more likely to sell giving your company a huge competitive advantage.\n\n\n\nDesigners look to the future\n\n\n\nNo one can understand and see the potential of a product quite like the person who designed it. \n\n\n\nA designer has an innate understanding of the products they create allowing them to explain the uses and potentials of the design in a comprehensive, uncomplicated matter.\n\n\n\nThe designer will also have a vision for that product, foreseeing updates and improvements that can be made in the future. \n\n\n\nThese updates are also something that the designer will be able to clearly communicate through words and visuals to cut out the middle man, eliminate confusion and get everyone on the same page. \n\n\n\nThe devil is in the details\n\n\n\nMost companies structure their product teams around individual features or product goals. \n\n\n\nIn other words, one part of the team may own the sign-up feature while another owns notifications. \n\n\n\nThis is done for organizational purposes. \n\n\n\nAfter all, if there are too many teams handling one feature, things can begin to get confusing. \n\n\n\nHowever, when products are presented to consumers, they don\u2019t see the product as many different parts serving one goal. \n\n\n\nThey see it as one product that should work seamlessly to provide the desired experience. That\u2019s where design comes in. \n\n\n\nA designer uses research, analytics and communication to create a user centered product that will be easy and enjoyable to use. \n\n\n\nPhoto by rawpixel on Unsplash\n\n\n\nDesigners are also trained to spot specific issues\n\n\n\nOvercomplications: a designer will be able to target any \u2018too many cooks\u2019 issues that could cause complications. They will solve problems by suggesting common patterns of interactions.Confusing gaps: a designer will review a product to make sure users can enjoy a seamless experience and avoid confusing gaps.Loss of focus: your product needs to be easy for everyone to use. In some cases, companies can become too focused on advanced users and neglect potential customers who may not fully understand your product and need extra attention.\n\n\n\n[ Read also 'Meet the 10 most influential product designers of all time (so far)' ]\n\n\n\nOther character traits Designers have\n\n\n\nWhen hiring someone for your team, you want\nto make sure they have certain characteristics that will make them great\nemployees, no matter what position they may have on the team.\n\n\n\nThe experience designers have gives them a\nleg up in the business world due to the following traits that may have innately\nor that they may have developed during their time in the industry. \n\n\n\nThese include:\n\n\n\nGrit\n\n\n\nFor a designer, every day is a challenge.\n\n\n\nFinding user friendly designs for a product involves a lot of trial and error and it\u2019s likely they won\u2019t always hit the jackpot on their first try. \n\n\n\nThis type of experience gives designers the\ngrit and determination to keep moving forward in the face of adversity. \n\n\n\nBecause of this, they are not likely to become\neasily discouraged when it comes to getting the best designs for your company.\n\n\n\nThe ability to brainstorm\n\n\n\nAs designers become familiar with code, their minds start developing the ability to brainstorm while figuring out what will work and what won\u2019t.\n\n\n\nThey will become more agile in their design methodology and more skilled in the type of out of the box thinking that can be valuable for any business. \n\n\n\nThe ability to work in a team environment \n\n\n\nDesigners do not work alone. \n\n\n\nTheir efforts require collaboration between other designers, programmers and leaders. \n\n\n\nThis type of experience enables them to work well in a group setting, communicating with others in an atmosphere that fosters friendship and respect.\n\n\n\nDesigners can set a great example for a Business Model\n\n\n\nA company isn\u2019t just about a boss\ndelegating tasks to be completed by a team. It\u2019s about give and take and\ncommunicating so that team members can learn from their leaders just as much as\nleaders can learn from their employees. \n\n\n\nWhen it comes to designers, there are many ways CEO and team leaders can learn from the way they are trained to think.\n\n\n\n[ Read the interview with Mauro Porcini, Chief Design Officer at PepsiCo ] \n\n\n\nTheir sense of innovation, ability to work well in a team and their determination can all be inspiring for their superiors.\n\n\n\nBut more than that, designers are trained to simplify. \n\n\n\nThey look for features of products that are extraneous and can complicate the user experience and think of ways to eliminate these features. \n\n\n\nThis desire to simplify can also be applied\nto business models where taking out unnecessary steps can improve communication\nwithin the company and make it easier for the company to approve certain\nactions and perform essential tasks.\n\n\n\nBecause designers can teach team leaders so much about creating a basic business model, they can be assets to any company and specifically smaller companies who are just starting out and learning how to best run their business. \n\n\n\nThese companies will also work more closely with their team members in the early stages, gaining valuable input and insight from each employee. \n\n\n\nPhoto by Jonathan Farber on Unsplash\n\n\n\nIncorporating a Designer into your team\n\n\n\nThe way you choose to incorporate a designer into your team may vary according to the size of your business. \n\n\n\nA smaller business may just have one designer, while a larger business might have an entire design team. \n\n\n\nBigger businesses may have teams of engineers and designers. \n\n\n\nOn average, most companies will have a 7 to 1 ratio of engineers to designers with engineers outnumbering designers. \n\n\n\nHowever, it is important to think of your company, how it works and what its goals are, before coming up with numbers based on a golden ratio. \n\n\n\nWhen thinking of your company:\n\n\n\nYou need to consider each team and how focused they are on user facing products. You also have to consider whether the work done is expected to be iterative (variations on well established patterns) or innovative (completely new products).\n\n\n\nCertain companies have ratios that are closer to 1 to 2 when considering engineers to designers. \n\n\n\nThese companies will be more technical in the designs they create, have clients that are other designers and are focused on new feature development. \n\n\n\nCompanies may have ratios that lean heavily the other way if they are focused on ranking and machine learning.\n\n\n\nFiguring out how many designers you need on\nyour team will involve how much the designers will be coding, how design minded\nthe engineers on your team are and the skills and output volume of the existing\nteam members. \n\n\n\nThose that work in smaller companies may be\nlimited to one designer, but many say, if you have the budget to hire even a\nsmall design team, you may be getting more bang for your buck. \n\n\n\nDesigners tend to thrive in an atmosphere where they can get constructive input and suggestions from other designers. \n\n\n\nHiring more than one designer can yield higher quality work and faster output. \n\n\n\nIt will also ensure that the team doesn\u2019t grind to a halt if a member is out sick or on vacation.\n\n\n\nConsidering all of this, a designer can be an asset to any team, but you also must think about the needs of your business before determining how many you will need. \n\n\n\nMore isn\u2019t always better but having some on your team will definitely give your company a leg up when it comes to creativity, innovation, communication, team work and product offerings. \n\n\n\nHere\u2019s hoping you are able to integrate this kind of spirit into your business to keep your team moving forward.