Design events

Design for Business – an important link between creative education and business

Designed for Business – A competition that connects students with 16 prestigious industry experts.

The Society for British & International Design (SBID) is facilitating an important link between creative education and business with its new ‘Designed for Business’ competition.

In a bid to showcase emerging talent across five creative sectors – Art, Fashion, Interior Design, Product Design and Interior Decoration – the competition connects students with 16 prestigious industry experts, providing inspiration through their differing routes to business.

In partnership with BE OPEN Think Tank, the competition’s panel of judges came together on 18 September to assess and nominate entries, with the category winners being announced on 29 October.

The five category winners will be given £1,000 each at the awards ceremony that will be held at the House of Commons on 29 November, when the overall winner will be announced and presented with a prize of £30,000.

The prestigious panel of judges comprises figures from companies including: 

  • Sebastian Conran Associates
  • Amazon UK
  • Christie’s Education
  • John Lewis
  • Amara
  • HG Designworks
  • X+Q Art
  • VitrA

They asked a selection of the judges to provide insight into their own personal route to business and to offer advice for young creatives starting out on their path today.

Designed for Business – turn your passion into a viable business

Sam Hood, Founder & Creative Director of Amara:

“I discovered my passion for interiors later on in my career. That led me to re-design my own home which turned into a business which was initially run from my kitchen table, then onto a retail space.

We soon saw the possibility as an online only retailer and that’s when was officially launched”.

Diana Celella, Founding Director of The Drawing Room & President of SBID:

“My advice to a young graduate would be to listen and learn from experienced designers. To be successful in the creative industries you have to be passionate about design, it is more than a job, it is all encompassing. You need to live, love and breath design”.

Jane Hay, International Managing Director of Christie’s Education:

“Immerse yourself in the creative hub in your city, live where the creative people live and work, and insert yourself into their world. Spend six months listening to the conversation before you start selling yourself – you will learn a lot. Any job is better than no job – it’s about being there and gaining visibility”.

Russell Gagg, Course Leader for BA (Hons) Interior Architecture & Design at Arts University Bournemouth:

“I would travel – there is no better inspiration”.