Time to visit DesignMarch, Iceland’s most important design festival

The event will take place from 23rd to 26th of March, in downtown Reykjavik

Organized for the 9th time this year, DesignMarch will be the largest and most significant yet, with an expected 100 or so events that will transform the most northerly capital in the world into one big venue for design.

From fashion to furniture, architecture to food design, the festival showcases the best of the local design scene alongside exciting international names, opening with DesignTalksthe keynote event of DesignMarch, a day of lectures by internationally acclaimed designers and the foremost local design thinkers.

DesignMarch showcases the best of the Icelandic design scene. Fresh, exciting, exotic and under the radar elsewhere, during DesignMarch you will see what is going on and meet all the local designers – plus a handful of the most interesting international names.


Adidas x Parley shoe by Alexander Taylor Studio



The event takes place in downtown Reykjavik for four days, the most Northerly capital in the world turns into a venue for hundreds of openings, events, exhibitions and parties. 

The scene is small and intimate, so you get up close and personal with both locals and the design superstars.

It is more like a town festival than a professional fair – the entire city participates. You don’t have to be a professional in design to enjoy and partake in DesignMarch.

Alongside the cream of the crop of the local design scene, DesignMarch in Iceland offers beautiful otherworldly landscapes, amazing experiences, fantastic Nordic cuisine and lively nightlife – the perfect long weekend, with some serious substance right there.


UM by Ingibjörg Ósk Þorvaldsdóttir


DesignMarch spreading design culture

Brut Nature is the theme of DesignTalks.

We feel it’s time to explore our relationship with nature – with each other – and ourselves. We set out to explore if and how uncertainty may be reinforcing our quest for the pure, the authentic, the raw.

All this while cities are struggling with growth and inclusion, citizens with cohabitation and we’re running as fast as we can to save the planet – and ourselves.”


  • Alexander TaylorIndustrial Designer, Innovation Consultant for Adidas
  • Ersin Han ErsinVisual Artist, Director
  • Christien MeindertsmaDesigner, Artist
  • Paul BennettChief Creative Officer at IDEO
  • Michèle DegenDesigner
  • Elisa Pasqual & Marco FerrariGraphic Designer, Architect from Studio Folder


Ersinhan Ersin, Visual Artist


DesignMatch, where designers meet opportunites

A special mention goes to DesignMatch, a project that pairs local designers and international design producers, retailers, curators, journalists and other design actors. Companies like Normann Copenhagen, Menu, Nor 11, Participant TBA have been involved. 

It gives an efficient, effortless channel to scan the Icelandic design scene for new ideas and suitable partners and topics, with all meetings arranged for one day and one place.

For Icelandic designers, DesignMatch gives a unique opportunity to network and pitch ideas to the leading international design actors. Designers are invited to send three ideas for new designs along with information on themselves and their designs.

Visiting buyers, producers and journalists receive the portfolios and choose 5-7 designers that they would like to meet. We set up meetings that will take place on March 24, 2017.



Gola bu Shu Yi


About Iceland Design Centre

DesignMarch is organized by Iceland Design Centre, the promotion agency of Icelandic design and architecture.

The purpose of the Iceland Design Centre is to achieve more appreciation of the importance of good design and architecture for society.

Its role is to promote design of all kinds as a vital and profitable aspect of the Icelandic economy, and thus to enhance competitiveness and economic gain.

Iceland has many well-qualified designers and architects, who have studied both in Iceland and elsewhere.

It is of great importance for Icelandic society that the expertise, training and talent of these people be put to good use.

Design is relevant in all sectors of the economy, from construction, production, the fisheries, tourism and food production to services and the knowledge industry. And design is not confined to Icelandic applications; expertise can also be exported.

The importance of increasing the role of design in the Icelandic economy is thus obvious.

DesignMarch | See You Next Year! from Iceland Design Centre on Vimeo.

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