The Business of Design

Juggling management and creativity in a large design studio


When you proceed in your design career and join a large, international studio, you need to develop managerial skills while keeping up creativity. Chiara Diana of frog explains how

Chiara Diana has been working for the global creative consultancy company frog for the last 13 years. She entered the Milan office in her thirties as a senior designer. Her career then went smoothly up the creative hierarchy of the multinational company until, age 44, she became general manager of frog Milan Center of Excellence and Head of Creativity Europe.  How does she master managerial competences and talents? What does she look for in new recruits? How does she foster a creative flow in an international team? We spoke to Chiara Diana to unveil to the DWProfessional community what juggling…

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