At the Red Dot Award, the international jury has committed to a “Code of Honour”

It is comprised of independent designers, design professors and specialized journalists

The origins of the Red Dot Design Award date back to 1955.

The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991.

From 2005 to 2007, he held the most important positions in the design world: president of the international umbrella organization of industrial designers Icsid (International Council of Societies of Industrial Design).

He was the first German to hold this post in the association’s almost 50-year history and, according to the statutes, changed over to the senate after two years.

The “Red Dot” is established internationally as one of the most sought-after quality marks for good design.

In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three competitions:

Each is organized once a year.

From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award documents the most prominent trends worldwide.

The award-winning designs are exhibited in the Red Dot Design Museums.


Red Dot Award - Museum


Red Dot Award: how the evaluation works

The products, communication projects and concepts entered in the Red Dot Award are evaluated by an expert jury.

It is comprised of independent designers, design professors and specialised journalists who have committed to a “Code of Honour”:

They can neither be employed by an industrial manufacturing company nor participate in the adjudication of products in which they were involved in any way.

This aims at preventing any situation in which the members of the jury assess their own achievements or those of direct competitors.

Here how it works:

  • The evaluation is carried out directly on the object, live and on site
  • The submissions do not compete with each other
  • Every draft, seen individually, is tested, discussed and assessed
  • Depending on the competition, the adjudication process is based on a range of criteria that are constantly adapted to current standards

Red Dot Award - Jury Session

Further information:

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