V12 Sparks – Episode 3: Design mindset

Valerio Cometti, founder of Milan-based studio V12 Design, shares a series of short videos that stimulate thoughts and infinite curiosity by giving insights on design, technology, and innovation.

What do a stunning chaise-longue, a timeless floor lamp, and a minimalistic coffee table have in common?

They are all commonly considered as “design” objects and there’s nothing wrong with such a notion.

There’s only one catch: “design” is way way way more than furniture, lighting, and home accessories.

What is “design” for you?
What does “design” do for your business?
Do you work for a company that “doesn’t need design”?

Are you sure?

Watch our latest video and let’s see if we can make you change your mind.

Don’t miss Episode 2 of V12 Sparks – Episode 2: The economy of being “green”.

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