applied

Applied makes complex places legible: a London spatial experience design practice whose systems help millions of people move through busy stations, campuses, hospitals and museums with less uncertainty — and help the people who run those places get more from their investment.

The team mixes urban planning with information design: wayfinding strategy and master planning, mapping and cartography, environmental graphics, digital products and inclusive design. It has worked this way for about twenty years. Legible London, the capital’s walking system, became an international standard; other projects include Paris Simple, Google’s global wayfinding system and Seamless Seattle.