FG Branddesign

FG Branddesign is a brand design agency in Stuttgart working on positioning, corporate design and cross-media communication. Its name stands for “frankly gorgeous”: an honest reading of what a brand actually is, followed by design and content that make that character desirable.

The team starts from an archetypal brand positioning process, then develops logos, corporate design systems, claims and brand architecture before carrying them into print, digital, film and exhibition work. Recent projects include launch communication for the high-end audio maker Avantgarde Acoustic and a full identity, packaging and shop for the skincare start-up lobe Beauty.