KOCHAN & PARTNER

KOCHAN & PARTNER is an owner-managed branding agency in Munich, founded in 1981 and built around corporate design and brand strategy for mid-sized, family-owned and B2B companies. It works with a team of around 45 people and describes itself as one of Germany’s leading corporate design studios.

Its method, called Brandscape, starts from a brand’s origins and positioning and then carries that definition through corporate design, communication, digital branding, UX and web design, naming and advertising. Clients include the cosmetics house Gertraud Gruber, and the agency publishes its own writing on brand development, tone of voice and corporate wording.