LA Design

LA Design, registered as London Associates Design Ltd, is an industrial design and product development consultancy in Berkhamsted, Hertfordshire, with roots going back to 1960, when the consultants London and Upjohn built their practice on user-centred design. The studio brings industrial design, engineering design, UX and UI, brand identity and modelmaking together under one roof.

Its sectors are medical and scientific, commercial and industrial, consumer, and communication. More than 90% of the products it designs go into production, in volumes from ten units a year to a million, and the team has won ten DBA Design Effectiveness Awards while working from entrepreneurial start-ups to Fortune 500 companies.