LELO

LELO is a Swedish intimate lifestyle brand founded in Stockholm in 2003 by Filip Sedic, who set out to make personal massagers as considered as the objects people display with pride. The first device, LILY, helped shift the category towards design-led products, and the company now presents itself as a luxury pleasure brand working across design, innovation and technology, extending into FemTech products, condoms and accessories.

LELO sells in more than 160 countries, employs around 300 people and runs offices from Shanghai to San Jose. Its products meet the ISO 3533 safety standard for sex toys, and recognition includes Red Dot awards for ENIGMA Double Sonic in 2025 and ENIGMA Wave in 2024 and a Cannes Lions design award for ORA.