Martin et Karczinski

Martin et Karczinski is a brand consultancy at Gabrielenstraße 9 in Munich, with a second location in Zurich. Founded in 2000 and owner-operated, it employs around 80 experts in consulting, strategy, design, organisational development and communication, and combines brand strategy with high design standards, treating identity as the most impactful tool for value-based corporate management.

Its be.yond method aligns substance, appearance and mindset to produce conscious growth. Work includes Lufthansa’s brand relaunch and 100 years campaign, the repositioning of Leica and the Leitz Phone launch, brand design for Gaggenau, brand development for Occhio and transformations for SRH and sonnen. Clients range from start-ups to DAX 40 groups, among them Deutsche Börse Group, Audi, Zeiss, Hilti and ClassiCon; the agency reports over 400 awards.