Metabranding

Metabranding (메타브랜딩) is a brand consultancy in Seoul, working from Mapo-gu with further offices in Shanghai and Hangzhou, and describes itself as a total brand consulting company that runs from product planning to branding.

Its practice covers business strategy to design and marketing strategy to organisation design, with naming, brand architecture and BI development at the centre. Projects include HD Hyundai Marine Solution, Samsung C&T’s Homeniq lifestyle service, NH Nonghyup Card’s Gadeuk platform, Pulmuone’s plant-based Earth Diet master brand, CJ CheilJedang’s PHACT biodegradable materials brand, Lotte Hotel & Resort’s VL senior town, LG objet, Kumho Tire’s EnnoV and the rebranding of SkyTV’s ENA channel.