NIIIZDESIGNLAB

NIIIZDESIGNLAB is an interior and spatial design studio in Mapo-gu, Seoul, working on the premise that a space is not a backdrop for a brand but the point where a brand and its customers meet. Its design department covers interior, exhibition, brand and pop-up store design alongside installation art, furniture and office design.

The studio’s method is to identify what defines a brand and turn those values into spatial experience, summarised in its line Beyond Space, Understanding Needs. Projects run from Salte Library flagships in Seongsu, Bukchon and Yeonnam, the Nexon Museum, Panam and Piretti flagship stores and the SM Entertainment Kwangya concept store to the Descente Seoul global flagship, Reebok and UFC flagships, Lotte Department Store sports zones and a Samsung Galaxy Store. It was an iF Design Awards winner in 2025.