OZ ESTRATÉGIA+DESIGN

Oz Estratégia + Design was a Brazilian design and strategy consultancy founded in São Paulo in 1979 by Ronald Kapaz, André Poppovic and Giovanni Vannucchi, who met while studying architecture at FAU-USP. For four decades the studio combined strategic consulting with design, receiving each project as an open enigma to be decoded in content and form, and working in a collaborative model where team, client and public shape the result together.

Its practice spanned brand identity and branding, signage, retail and point-of-sale design, packaging, editorial and digital design, while Poppovic’s furniture was sold in Brazil and abroad. After celebrating its 40th anniversary the studio concluded its journey, and its work continues through two new companies born from it, Taba Hub and Playground.