Owhyworks

Owhyworks is a brand and graphic design studio based in Mapo-gu, Seoul. It works on identity design and visual communication, approaching each project from the user’s point of view and aligning the outcome with contemporary design trends while keeping the logic of the brand intact.

The studio describes its method through three principles: a grounding in design fundamentals and professional knowledge, the ability to arrange many ideas and lived experience into a coherent design plan, and an intuitive use of logic and form that makes a design feel self-evident. Its output covers visual identities, brand strategy, exhibition graphics and printed matter for companies, public bodies and cultural clients.