Scholz & Friends

Scholz & Friends is a German creative agency group built on the idea of orchestration: advertising, design, digital and public relations combined under one strategy rather than handed to separate shops. It has worked this way for more than thirty years; around 1,200 people now work from seven offices in Berlin, Düsseldorf, Hamburg, Frankfurt, Stuttgart, Vienna and Zürich, inside the WPP and VML networks.

Design sits in the group as Scholz & Friends Trademarks, a unit pairing retail expertise with product brand experience and trend research. Its portfolio runs from packaging for food and non-food brands to corporate design systems and database-driven production of brand assets. Clients include McDonald’s Germany and IWC Schaffhausen, and the agency collected 27 Effie Awards Germany between 2019 and 2025.