Unit 10 design

UNIT 10 is a product and furniture design studio founded in 1999 by Anne Marie Raaschou-Nielsen and Francis Cayouette and based in central Copenhagen. The Danish-Canadian duo work on products, furniture, concepts and spatial environments, guided by the belief that an object is uninteresting unless it awakens emotion and carries meaning and quality.

Alongside product and furniture design the studio takes on creative direction and CMF, drawing on close knowledge of how brands think: Raaschou-Nielsen spent eleven years as brand and creative manager at Stelton and Normann Copenhagen. Long-standing clients include IKEA of Sweden, Stelton, FDB Møbler, RIG-TIG and Normann Copenhagen, with pieces such as the Hesbjerg chair, the Bjørk dining tables, Pilastro glassware and the Modermoln work lamp; awards include Design Plus Gold and a Red Dot.