WIDE AWAKE

WIDE AWAKE is a Seoul-based studio for brand consulting and total design, working from Seogyo-dong in Mapo-gu with a second office in Incheon. The studio starts from a single brand idea, developing naming, identity, packaging and communication programmes that give companies a coherent and distinctive presence in their market.

Its practice covers brand strategy, visual identity systems, packaging design and graphic communication for consumer and cultural clients, and its projects have been recognised by iF Design and Red Dot. The team describes its approach as the joy of realising: understanding a business through research, experience and craft before translating it into design.