Zesion Design

Zesion Design is a brand and environmental design studio in Jiading, Shanghai, working on visual identity, signage systems and packaging for commercial, hospitality and retail clients. The studio describes its method as moving from research and brand positioning to activation, with naming, copywriting and event design handled in the same team.

Its portfolio is dominated by wayfinding and signage programmes: the Moganshan International Tourism Resort, the LU ONE scheme at Hefei Vanke Forest Park, Hangzhou Vanke’s Future Light development, the Daxigu commercial street and the naked Hub and naked Castle projects, alongside the Lingnan No. 5 visual identity. The Hefei Vanke Forest Park signage won a silver A’ Design Award in visual communication in 2020.