Bodyfriend

Bodyfriend is a South Korean company that builds massage chairs and wellness recliners, presenting itself less as a furniture maker than as a digital technology healthcare company. Established as Bodyfriend Co., Ltd. in 2007 with the launch of its first massage chair, it grew through online retail and 17 offline stores in Korea before turning to export.

The current range includes the Falcon, Familie, Eliza and Soöm chairs, with patented technologies such as bipedal ROVO stretching and a standing posture feature that helps elderly or less mobile users get in and out. The company reports the largest R&D team in the sector, CES Innovation Awards between 2019 and 2022, a Red Dot award for brand communication, and partnerships with Automobili Lamborghini and Bang & Olufsen.