Gruppo C14

GruppoC14 is an architecture and design studio founded in Milan in 2003 and based in Via Morimondo 26. It describes itself as a non-conventional practice, bringing together architects, designers, graphic designers and multimedia designers so that different competences and knowledges build a working group that sets itself apart from traditionally organised studios.

The studio works across interior, lighting, retail and exhibition design for international clients. Its projects treat technology and the evolution of representation as part of the design process: monobrand stores become an interface between brand and consumer, while temporary environments are built with architectural elements, video projections and theatrical effects.