Hatari

Hatari is a Thai brand of electric fans and air-circulation products, on the market since 1990 and grown alongside Thai homes to become a national reference in the category. The range covers portable, installation and industrial fans, ventilation, air coolers and air purifiers, with spare parts and a three-year warranty on products.

Design is organised around what the company calls a wind design DNA: form, detail, colour, material and finish, and interaction, with a palette described as precise utility so that each object sits quietly in a modern interior. Hatari presents itself as proactive, determined and responsible, tying energy efficiency and smart controls to the way the products are used, distributes through its own online shop, distributors and partners, and keeps a service network for maintenance.