Danilo Di Michele

Danilo Di Michele is an Italian designer and entrepreneur, founder and CEO of DDM, the branding and advertising agency he opened in 1993 and now runs between Milan, Miami, New York, Paris and Verona. He built it as a bridge between Italian manufacturing culture and the American market, working on brand identity, retail and exhibition design for furniture, stone, glass and luxury companies.

His most visible design work is The Applaud, the installation he conceived for Marmomac 2024 in the fair’s The Plus Theatre: a marble-and-glass piece built around the Fazzoletto, the vase Fulvio Bianconi designed for Venini, produced in front of visitors with robotic milling and water-treatment systems. The project sums up his method, gathering suppliers, artisans and technology partners around one object.