
Elina Boeva
My experience as a marketing and creative strategist, writer, and editor is rooted in storytelling. Exploring the world of design is immensely linked to my work, as I’m guided by curiosity and open-mindedness.
Latest articles

Pininfarina: timeless vision, forward momentum
The act of honing an approach to design that seeks to humanize innovation as its nucleus, the enigmatic Italian design house celebrates its 95th anniversary this year. To…

In the realm of interiors, Pininfarina roars just as loud
Over the course of more than nine decades, storied Italian design house Pininfarina has kept its audiences captivated, without missing a beat. Its foundation rooted in automotive excellence,…

A timeless object is reborn
Set to make its debut at Milan Design Week 2025, Memè reinterprets the traditional domestic sideboard through rejuvenation. The modular and sustainably crafted interior piece is the outcome…

Jenna Basso Pietrobon’s open thread
Jenna Basso Pietrobon’s imaginative ceramics concept Break the Mold is untameable. In its latest and most emotionally charged chapter, the multidisciplinary Canadian-Italian artist pays homage to the women…

Tracing a trend: tech-infused wellness
Berlin-based design studio Pong Design’s range of multifunctional sustainable products supports and improves one’s physical and mental health, whether at home or on the go. Entitled Wellbeing, the…

Armando Cabral keeps it going in his own way
The multidisciplinary designer has collaborated with Swiss home furnishing brand USM Modular Furniture on a set of stylistically sensual modular interior pieces. The dynamic collection bears the name…

Signify myCreation always looks on the bright side

Scarabei is an ode to nature’s spontaneity

Finding your way back to wonder through Lodes’ luminous landscapes

Rediscover the pleasure and whimsy of train travel

The Mega Mat: experiencing color anew

Marantz dares you to listen like nobody’s watching

Elemental outdoor objects that last

Desiree is exactly where it’s supposed to be

The AI-powered Pacer is your new running essential

Zeoform masters the art of patience

Nordic Nest has sculpted a singular interior design spotlight

