Kristina holds a double Master's Degree in International Management and Business Administration from CEMS in Europe. She was named the Student Entrepreneur of the year in 2011 for her first business venture, TailorMySuit.
She continued her career in London, where she led growth at AppyParking. Following that experience, she joined the marketing team at Amazon, later moving into the C2C marketing space at eBay in San Jose, California.
Inspired by her personal difficulties with cycle and fertility tracking, Kristina began prototyping kegg in 2017; she launched the brand under the Lady Technologies umbrella in 2020. Over time, Kristina hopes to expand Lady Technologies’ reach beyond fertility and innovate in the service of perimenopause, menopause, postpartum, and more.