Magazine — Design
AI vs the human designer: an empirical test
For some months now, designers’ conversations have been full of considerations on the future role of AI systems. These conversations, which take place online and offline, […]
Magazine — Design
Listening, talking little, understanding: how to bring home the perfect brief
Designers are full of opinions and that’s normally a good thing. Being a designer and having no personal standing on important issues would make us a […]
Magazine — Design
Creativity is overestimated (unless you know what to do with it)
Many years ago, in 1999, I listened to a Ron Arad lesson at the Domus Academy in Milan. I remember a darkened room, Arad wearing his […]