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Visual design

Concentrated shampoo sticks are the future of personal hygiene

Dutch designer ​​Dirk Taselaar has developed Baya Baya – concentrated shampoo tabs that reduce plastic waste and C02 emissions.

On average, we use ten bottles of shampoo every year, which might not seem much but it contributes to kilotons of plastic waste every year. Developed by Dutch designer Dirk Taselaar, Baya Baya aims to solve this problem by creating a package-less shampoo in the shape of a concentrated tab.

The bottle itself uses a slightly transparent plastic so that users can see how much shampoo is left – © Baya Baya

The concept centers around a subscription model in which shampoo sticks are sent to the consumer at regular intervals. Upon subscribing, the individual would also receive a dispenser that features a bottle-shaped compartment where the concentrated product is mixed with water. 

The tab dissolves within seconds to create just over 200 ml of ready-to-use shampoo, which the designers say is sufficient for approximately one month of usage. To dispense the product, users simply push on the top of the bottle and the shampoo is released. 

Curious to know more about options to replace single-use plastics?  Check out this natural deodorant works but it’s the pebble-like casing we love.

The bottle is placed inside a holder that can be fixed to a bathroom wall or inside the shower thanks to several extra-strong vacuum studs on the back.

The shampoo itself is made from 100% natural ingredients, an approach the design team behind Baya Baya wanted to take for the construction of the dispenser. Initially, they wanted to use bamboo but decided against it when they realized the material needed to be impregnated—a process using resin—before being ready for use in the bathroom. 

“After careful consideration, we eventually decided to use recycled plastics and aluminum as base materials for our Dispensers and Bottles”, the studio explains. 

Baya Baya does play to people’s sense of identity when it comes to beauty products by offering the dispenser in a series of different colors – © Baya Baya

Whilst mostly minimal in its design, Baya Baya does play to people’s sense of identity when it comes to beauty products by offering the dispenser in a series of different colours, including black, white, pale pink and olive green. The bottle itself uses a slightly transparent plastic so that users can see how much shampoo is left. 

The intention here is to minimize plastic waste by finding a new life for old plastic whilst reducing the amount of C02 wrapped up in traditional shampoo products. Mixing the product with water at home means less packaging, which means fewer trucks need to hit the road in order to deliver hygiene products.

Baya Baya is now live on Kickstarter!

Find out more about other sustainable packaging solutions. This sustainable SOAPBOTTLE packaging is made from soap.

Baya-Baya - Shampoo
All products are eco-friendly, which implies that all (raw) materials that have been used are fully recyclable – © Baya Baya