BEHIND
Conversations with designers, studios and cultural voices — filmed to reveal the thinking, references and decisions behind the work.
All videos
Midea’s human-centered vision for smart home technology
Midea approaches home appliances as part of everyday living, where design translates technology into experience. From its Milan studio to its Foshan headquarters, products emerge from a dialogue between diverse climates, cultures, and usage scenarios.
Designing through listening: Nomade’s evolving approach
Selina Bertola, founder of Nomade Architettura, reflects on fifteen years of practice shaped by listening, material sensitivity, and an all-women team, outlining an approach that adapts to people’s evolving ways of living.
Meneghello Paolelli: the detail that makes the difference
Marco Paolelli and Sandro Meneghello, founders of Meneghello Paolelli studio, lead a practice built on long-term collaborations with industry, where observation, research and dialogue guide the development of products distinguished by subtle yet distinctive details.
Designing narratives: the approach of De.Tales
Founded in 2021 by Giuseppe Varsavia and Igor Rebosio, De.Tales operates across architecture, interiors and product design, with a growing focus on hospitality. Each project is conceived as a narrative shaped by in-depth analysis, context and a contemporary reading of genius loci.
Dainelli Studio’s sartorial approach to space and object
From Tuscany to Milan, Dainelli Studio, led by Leonardo and Marzia Dainelli, bridges interior and product design through proportion, material research and a dialogue between past and present, shaped by a shared vision.
Matteo Thun & Partners’ quiet design approach
Antonio Rodriguez, partner at Matteo Thun & Partners, shares a long-term perspective on designing architecture and products that integrate with their cultural and material context.
Cono Studio: Designing through dialogue and shared vision
Cono Studio’s co-founders, Davide Piersanti, Ginevra Franchi, and Francesco Ibrahim, reflect on ten years of shared practice, where product design, creative direction, and strategy merge into a fluid, people-centered approach.
Making space for life: ganko’s architectural method
Nicolà Munaretto and Guido Tesio, co-founders of ganko, practice architecture as a quiet, precise framework: reduced in form, open in use, and designed to support life as it changes over time.
The art of experimentation with Draga & Aurel
An instinct-driven partnership, Draga & Aurel transform humble materials through experimentation, intuition, and shared artistic vision, crafting objects where process, error, and discovery become the true markers of preciousness.
