Beyond form: Simone Bonanni’s emotional approach to design
Industrial designer Simone Bonanni reflects on the role of balance and emotional connection in crafting designs that transcend mere functionality.
In this episode of Behind, we venture into the studio of Simone Bonanni, an industrial designer who has carved out a unique space in the design world, balancing between the commercial market and limited editions. Initially aspiring to be an architect, Simone discovered his passion for design during his studies at IED Milan, a prestigious institution known for its focus on creativity and innovation in the fields of design, a decision that would shape his career.
Simone’s experience spans three transformative years at Marcel Wanders Studio in Amsterdam, where he honed his skills and developed a passion for furniture design. This passion, combined with a growing desire to express his own creative voice, eventually brought him back to Milan, where he now runs his own studio and teaches at IED.
A key insight into Simone’s approach is his belief that creativity thrives on balance. He emphasizes the importance of taking breaks and allowing ideas to mature over time rather than forcing creativity. This “stop and go” rhythm is crucial for him, as it keeps his creative process fresh and allows ideas to mature organically.
Whether it’s taking a week-long break or simply stepping out for a run, these pauses provide the necessary distance to evaluate the work objectively, refine ideas, and maintain a streamlined, effective design.
Simone places great importance on the idea that objects are more than just functional items; they are activators of emotions. When designing, he doesn’t merely focus on the technical aspects, such as ergonomics or functionality. Instead, he asks how an object can evoke a specific feeling.
Whether it’s a chair, a table, or a sofa, he considers how the object’s form, color, and volume can communicate and evoke emotions like comfort, joy, or even playfulness. For him, a successful design is one that transcends its physical purpose and resonates emotionally with its user.
His philosophy is further reflected in his teaching at IED, where he guides young designers to not only focus on the technical aspects of design but also on the emotional impact of their creations. Simone believes that curiosity and perseverance are crucial for aspiring designers, encouraging them to continuously learn and explore beyond the conventional.
Simone Bonanni’s story is a testament to the power of persistence and the pursuit of one’s true passion, making him a remarkable figure in the contemporary design landscape.