Established in 2009, Earth Rated initially aimed to simplify the task of cleaning up after your dog. Presently, Earth Rated bags are utilized by more than 4.5 million individuals on a daily basis and are available in over 20,000 retail outlets across 40+ countries.
Attention to particulars is crucial. Whether it pertains to the thickness of our waste bags or the robustness of our environmentally-friendly wipes, we consistently strive for innovation to provide pet owners with the products they’ve longed for. We aim for affordability, reliability, sustainability, and aesthetically pleasing design.
Projects
Bringing a new air of fun and sustainability to dog products – design agency Layer led by Benjamin Hubert creates canine-friendly branding for Canada-based Earth Rated from sustainable packaging to products.
Designed for long-lasting, stimulating and enjoyable play – among them are toys fabricated from natural rubber and new poop bags made from 65% post-consumer recycled plastic – which will give a second life to more than 5 million pounds of landfill-bound plastic every year.
Earth Rated originally launched with its flagship poop bags created from polybutylene adipate terephthalate (PBAT) – a biodegradable fossil plastic that can be broken down in an industrial composter in as little as 45 days, provided that the facility accepts pet waste.
