A sensory experience through an environment that is meticulously designed to stimulate the five senses To compose the setting of Milan\u2019s prestigious CityLife, one of Europe\u2019s biggest urban re-qualification projects, is Penthouse One-11, completely planned and created by Milano Contract District, within the famous residences designed by Zaha Hadid. The elegant two-story penthouse of over 300 m2, featuring a fabulous view over the city and the adjacent park, is the result of the excellent, quality services provided by the new and innovative Design District dedicated to Real Estate. Only a few months after opening, it has already conquered the Lombard capital\u2019s real estate scene thanks to the numerous projects initiated with the most important Real Estate companies in Milan, and that\u2019s not all. Thanks to the involvement of all MCD\u2019s main partners \u2013 which are among the top brands for interior and home design together with some technical partners for the decor, the luxurious Penthouse fully expresses the enormous potential of the Milano Contract District, which specializes in custom-tailored projects aimed at satisfying increasingly demanding clients. "We are delighted to continue our partnership with Milano Contract District with a project as important as our exclusive Penthouse One-11" says Armando Borghi, CEO of CityLife. "The CityLife residential complexes are unique in the current real estate panorama: through this partnership, Milano Contract District will help us to further enhance our offer, aimed at a public that is both demanding and has high expectations." Not just a Penthouse, but a sensory apartment The apartment, completed with a few very dramatic and distinctive pieces of furniture by DILMOS, is a genuine "sensory apartment" an expression of the new concept conceived by TecMa Solutions: "Psychology of LivingTM" that identifies an innovative way to design housing, aimed at the individual\u2019s wellbeing. These values are also fully shared by MCD to give the prospective buyer a sensory experience through an environment that is meticulously designed to stimulate the five senses. What sets the project apart is the time frame in which it was created: over the course of only two months \u2013 October and November of 2016 \u2013 the MCD team in coordination with the skilled workers and finishing details of all of their brand partners, perfectly achieved the complete transformation of this impressive piece of real estate. "The crisis has pushed the real estate market to demand a higher level of quality and of processes, which developers and companies are gradually approaching," says Lorenzo Pascucci, general manager of MCD, \u201cin this new market environment we\u2019ve spotted an opportunity in terms of service. The clientele is increasingly selective and they have expressed the need for a more rigorous approach on the part of those who promote and propose real estate offers. Specifically in the residential area,\u201d Pascucci continues, \u201cthe post-sales experience and the steps taken to personalize the design and finishes for the home are increasingly becoming a high value-added service, which can stimulate market demand. An indispensable avenue towards improved value in a context where the real estate on offer exceeds the demand. Redefining the paradigms for choice leads to maximum satisfaction and happiness for the client, a very valuable competitive tool.\u201d Brain child of Lorenzo Pascucci, since its opening during the Salone del Mobile 2016 to date, in addition to the collaboration with CityLife, MCD has signed partnerships with leading developers for a total of more than 340 prestigious residential units to be delivered over the next 24\/30 months. About Milan Design Contract The quality and manufacturing excellence of the top brands in interior and home design have come together to create an innovative and unique project, the Milano Contract District. A multi-functional space of 1700 square meters, located in the heart of Milan, the world capital of design, completely dedicated to Real Estate with an innovative approach to the Contract System formula. Conceived in 2016 as the brainchild of Lorenzo Pascucci, the Exhibition District, unparalleled in its sector, presents to industry professionals \u2013 real estate specialists, architects and interior designers \u2013 through a single, integrated and advanced platform, a package of exclusive \u201cturnkey\u201d services designed to best meet the changing needs of the residential real estate market. This means custom-tailored projects aimed at satisfying clients who are quite demanding. In the realm of \u201cturnkey projects\u201d, for example, one finds among others, the creation of built-in furniture for Milan\u2019s new CityLife district in the residences designed by Zaha Hadid and Daniel Libeskind.