WHO Design Studio

Imagine a brand born in the lab and brought to life in the design studio: Cristaderm uses plant exosomes to redefine skincare. WHO Design Studio captured that blend of biotech and beauty by drawing on DNA motifs, Korean characters and molecular structure. A brand identity with purpose and beauty.

For the Bird's Nest project, WHO Design Studio wrapped bold identity in feather-light elegance. Every detail speaks craft and character.

For Leyanfu, WHO Design Studio crafted the visual identity of the Marine Revitalizing Essence — a skincare line inspired by the ocean’s purity and depth. Infused with Jeju volcanic seawater and rare seaweed extracts, it embodies balance between Eastern and Western aesthetics, blending natural beauty with refined design.

The Arctic Coffee Table captures the rhythm of tidal waves through a sculptural form inspired by sine waves and park bench slats. Designed to balance aesthetics and function, it reflects the essence of modern living — calm, fluid, and timeless.

The Foison Furniture Design Project merges ergonomics and modern aesthetics, inspired by the smooth curves and sharp lines of high-performance car bumpers. The result? Furniture that’s as comfortable as it is sculptural, finding perfect balance between usability and beauty.

This project was custom-designed for Mianli Company and its sub-brand Leyanfu, featuring an island + box layout that cleverly divides the two main exhibition areas. Through diverse product displays, dynamic lighting effects interwoven with shadows, and dopamine-inspired color combinations, the space vividly showcases the brand’s character.